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Hardee's
 

The Hardee's® brand is one of America's Premier Burger Brands and is the Home of the Thickburger®. Established in 1961, Hardee's® operates or franchises over 1,900 quick service restaurants in 30 U.S. states and 9 countries. The Hardee's® menu consists of charbroiled "Made-to-order" Thickburgers™, Made from Scratch® biscuits. Hand-Scooped Shakes and Malts™, and a distinctive variety of charbroiled and crispy chicken sandwiches.

Franchisor Background

Year Established:

  1961

Franchising Since:

  1961

IFA Member



Operating Units:

Franchised Units:1,448 75.5%  
Company-Owned Units:469 24.5%  
 ______ _____  
Total Operating Units:1,917 100%  
 

Geographic Distribution:

U.S.:1,710 89.6% In 30 States
Canada:0 0% In 0 Canadian Provinces
International:198 10.4% In 9 Foreign Countries
 ______ _____  
Total:1,908 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. North Carolina235
2. Virginia183
3. Tennessee151

Registered in Following Registration States:

   Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:

Minimum Net Worth:$1MM
Cash Investment:$300K
Total Investment:$1.1-1.5MM
Average Total Investment:$1300K
 

Fees:

Initial Franchise Fee:$35K
Average Franchise Fee:$35K
On-Going Royalty:4%
Average Royalty:4%
Advertising Fee:5% Min.

Average Number of Employees:

   15 Full-time

Space Needs (in square footage):

   2,447

Preferred Sites:

   Free-standing Building, Strip Center, Regional Mall

Other Sites:

   University

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:300
Site Selection Assistance?Yes
Lease Negotiation Assistance?No
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:Yes
National Advertising:Yes
Regional Advertising:Yes
Local Advertising:Yes
Marketing Materials:None Specified
Additional Services:Marketing Research, Sales Strategies
Other Marketing Support:Brand image, positioning, strategy management
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Training12 Weeks
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:4
General Business Experience:4
Specific Industry Experience:4
Formal Education:2
Psychological Profile:2
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:20 Year(s)
Term of Renewal Period:5 Year(s)
Passive Ownership:Not Allowed
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

  
U.S.:Yes, Midwest/Eastern US
Canada:No
Overseas:Yes
 
 
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