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Learning Express
Largest franchisor of specialty toy stores in the United states, currently operating in 26 states. Average sales significantly out-performs independent operators. Comprehensive training and turn-key services by franchisor.
Franchisor Background
Year Established: 1987Franchising Since: 1989IFA Member
Operating Units: Franchised Units: 160 100% Company-Owned Units: 0 0% ______ _____ Total Operating Units: 160 100% Geographic Distribution: U.S.: 145 100% In 26 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries ______ _____ Total: 145 100% North America: States/Provinces with the largest number of operating units: Density Units 1. Texas 14 2. New Jersey 13 3. Florida 12
Registered in Following Registration States: California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta Financial Requirements
Investment: Minimum Net Worth: $300K Cash Investment: $100-150K Total Investment: $200-345K Average Total Investment: $272K Fees: Initial Franchise Fee: $35K Average Franchise Fee: $35K On-Going Royalty: 5% Average Royalty: 5% Advertising Fee: NR
Average Number of Employees: 2 Full-time, 8-10 Part-timeSpace Needs (in square footage): 2,500-3,000Preferred Sites: Free-standing Building, Regional MallOther Sites: Lifestyle Centers, Grocery Centers, Town CentersEncourage Conversions? Not ApplicableEarnings Claims Provided? YesListed in the SBA Registry? NoSupport and Training
International Franchise Association: Yes Canadian Franchise Association: No Franchisee Association/Member: Yes, Member Size of Corporate Staff: 25 Site Selection Assistance? Yes Lease Negotiation Assistance? Yes Financial Assistance? No Marketing Support: Co-Op Advertising: Yes National Advertising: No Regional Advertising: Yes Local Advertising: Yes Marketing Materials: Catalogs, Direct Mailers, Emails Additional Services: In-house Marketing Other Marketing Support: Postcards, other as needed On-Going Support: Central Data Processing: Not Applicable Central Purchasing: Not Applicable Field Operation Evaluation: Included in Fees Field Training: Included in Fees Initial Store Opening: Included in Fees Inventory Control: Included in Fees Franchisee Newsletter: Included in Fees Regional or National Meetings: Included in Fees 800 Telephone Hotline: Included in Fees Training: 1. Home Office 8 Days 2. On-Site 4 Weeks
Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important): Financial Net Worth: 4 General Business Experience: 3 Specific Industry Experience: 2 Formal Education: 3 Psychological Profile: 1 Personal Interview(s): 5
Minority Representation
Units Owned by Minorities: African-American: N/A Asian-American: N/A Hispanic: N/A Native American: N/A Other: N/A Specific Minority: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Terms of Contract
Term of Initial Contract: 10 Year(s) Term of Renewal Period: 10 Year(s) Passive Ownership: Allowed, But Discouraged Area Development Agreements? No Sub-Franchising Contracts? No Franchisees Allowed to Expand Within Territory? Yes
Expansion Plans
Projected New Units Over Next 12 months: 10-20
U.S.: Yes, All United States Canada: No Overseas: No
