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Premier retail cookie business with 'uncompromising quality,' 94% brand recognition, easy to operate, flexible designs and store options that operate in traditional and non-traditional venues.

Franchisor Background

Year Established:

1977

Franchising Since:

1990

IFA Member

Operating Units:
Franchised Units:	300	100%
Company-Owned Units:	0	0%
	______	_____
Total Operating Units:	300	100%

Geographic Distribution:
U.S.:	223	74.3%	In 43 States
Canada:	0	0%	In 0 Canadian Provinces
International:	77	25.7%	In 0 Foreign Countries
	______	_____
Total:	300	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. California	103
2. Michigan	30
3. Illinois	25

Registered in Following Registration States:

California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Washington, Wisconsin, District Of Columbia, Alberta

Financial Requirements

Investment:
Minimum Net Worth:	$150K/75K LIQ
Cash Investment:	$100-200K
Total Investment:	$179.1-251.1K
Average Total Investment:	$215K

Fees:
Initial Franchise Fee:	$30K
Average Franchise Fee:	$30K
On-Going Royalty:	6%
Average Royalty:	6%
Advertising Fee:	1%

Average Number of Employees:

3 Full-time, 2 Part-time

Space Needs (in square footage):

600-900

Preferred Sites:

Storefront, Strip Center, Regional Mall

Other Sites:

Stadium

Encourage Conversions?

Yes

Earnings Claims Provided?

Yes

Listed in the SBA Registry?

Support and Training

International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	100
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No

Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees

Training:
1. Salt Lake City, UT

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	4
General Business Experience:	4
Specific Industry Experience:	2
Formal Education:	2
Psychological Profile:	2
Personal Interview(s):	5

Minority Representation

Units Owned by Minorities:
African-American:	N/A
Asian-American:	N/A
Hispanic:	N/A
Native American:	N/A
Other:	N/A
Specific Minority:	N/A

Terms of Contract

Term of Initial Contract:	7 Year(s)
Term of Renewal Period:	7 Year(s)
Passive Ownership:	Not Allowed
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes

Expansion Plans

Projected New Units Over Next 12 months:

U.S.:	Yes, All United States
Canada:	Yes, All Canada
Overseas:	No

Franchisor Background

Year Established:

Franchising Since:

IFA Member

Operating Units:

Geographic Distribution:

North America: