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NaturaLawn Of America
 

NATURALAWN of America is the only nationwide lawn care franchise offering an environmentally friendly lawn care service incorporating natural, organic-based fertilizers and biological controls. Our franchise owners provide residential and commercial customers with fertilization, weed control, insect control, disease control and lawn diagnosis services using safer and healthier products, eliminating the need for harsh chemicals and pesticides.

Franchisor Background

Year Established:

  1987

Franchising Since:

  1989

IFA Member



Operating Units:

Franchised Units:60 92.3%  
Company-Owned Units:5 7.7%  
 ______ _____  
Total Operating Units:65 100%  
 

Geographic Distribution:

U.S.:65 100% In 23 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:65 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Pennsylvania8
2. Maryland6
3. Virginia5

Registered in Following Registration States:

   California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, Virginia, Washington, Wisconsin

Financial Requirements

Investment:

Minimum Net Worth:$150K
Cash Investment:$50K
Total Investment:$108-155K
Average Total Investment:$120K
 

Fees:

Initial Franchise Fee:$29.5K
Average Franchise Fee:$29K
On-Going Royalty:7-9%
Average Royalty:8%
Advertising Fee:0%

Average Number of Employees:

   3-5 Full-time, 0 Part-time

Space Needs (in square footage):

   1,200

Preferred Sites:

  

Other Sites:

   Warehouse

Encourage Conversions?

   Yes

Earnings Claims Provided?

   Yes

Listed in the SBA Registry?

   Yes

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:14
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Direct
 

Marketing Support:

Co-Op Advertising:Yes
National Advertising:Yes
Regional Advertising:Yes
Local Advertising:Yes
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:Public Relations
 

On-Going Support:

Central Data Processing:Included in Fees
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:At Additional Cost
800 Telephone Hotline:Included in Fees
 

Training:

1. OnSite1 Week
2. Home Office1 Week
3. Field Office2 Weeks
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:4
General Business Experience:3
Specific Industry Experience:2
Formal Education:3
Psychological Profile:4
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:0
Asian-American:0
Hispanic:0
Native American:0
Other:0
Specific Minority:NATURALAWN OF AMERICA's franchisees are eligible for streamlined financing through the SBA, including the minority programs the SBA has available. As part of this process NATURALAWN OF AMERICA will provide assistance in the development of a business plan that a minority franchisee can submit to an SBA certified or preferred lender.

Terms of Contract

Term of Initial Contract:5 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Not Allowed
Area Development Agreements?Yes, for 0 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   4-6
U.S.:Yes, All United States
Canada:No
Overseas:No
 
 
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