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Perfect Wedding Guide, The

THE PERFECT WEDDING GUIDE is a comprehensive buyers' guide to wedding and honeymoon products and services. As the owner of a PERFECT WEDDING GUIDE, you will publish a magazine that thousands of people will read every day. With the guidance of the nation's premier wedding magazine publisher, you will own and manage your own business!

Franchisor Background

Year Established:

1991

Franchising Since:

1998

IFA Member

Operating Units:
Franchised Units:	41	82%
Company-Owned Units:	9	18%
	______	_____
Total Operating Units:	50	100%

Geographic Distribution:
U.S.:	50	98%	In 22 States
Canada:	1	2%	In 0 Canadian Provinces
International:	0	0%	In 0 Foreign Countries
	______	_____
Total:	51	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. Florida	4
2. Texas	2

Registered in Following Registration States:

Florida

Financial Requirements

Investment:
Minimum Net Worth:	$50K
Cash Investment:	$53.9-129.4K
Total Investment:	$57.1-141.3K
Average Total Investment:	$99K

Fees:
Initial Franchise Fee:	$25-35K
Average Franchise Fee:	$30K
On-Going Royalty:	6%
Average Royalty:	6%
Advertising Fee:	1%

Average Number of Employees:

2 Full-time, 0 Part-time

Space Needs (in square footage):

Preferred Sites:

Home-based

Other Sites:

Encourage Conversions?

Earnings Claims Provided?

Listed in the SBA Registry?

Support and Training

International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	7
Site Selection Assistance?	Not Applicable
Lease Negotiation Assistance?	Not Applicable
Financial Assistance?	Yes, Direct

Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	At Additional Cost
Central Purchasing:	At Additional Cost
Field Operation Evaluation:	Included in Fees
Field Training:	At Additional Cost
Initial Store Opening:	Not Applicable
Inventory Control:	Included in Fees
Franchisee Newsletter:	At Additional Cost
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees

Training:
1. Longwood, FL	5 Days
2. Franchise Territory	5 Days

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	4
General Business Experience:	3
Specific Industry Experience:	3
Formal Education:	3
Psychological Profile:	5
Personal Interview(s):	5

Minority Representation

Units Owned by Minorities:
African-American:	N/A
Asian-American:	N/A
Hispanic:	N/A
Native American:	N/A
Other:	N/A
Specific Minority:	Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes

Expansion Plans

Projected New Units Over Next 12 months:

U.S.:	Yes, All United States
Canada:	Yes, All Canada
Overseas:	No

Franchisor Background

Year Established:

Franchising Since:

IFA Member

Operating Units:

Geographic Distribution:

North America: