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Primrose Schools Franchising Company
Educational child-care franchise, offering a traditional pre-school curriculum and programs while also providing quality childcare services. Site selection assistance, extensive training, operations manuals, building plans, marketing plans and on-going support.
Franchisor Background
Year Established: 1982
Franchising Since: 1989
IFA Member
Operating Units:
Franchised Units: 226 99.6%
Company-Owned Units: 1 0.4%
______ _____
Total Operating Units: 227 100%
Geographic Distribution:
U.S.: 201 100% In 15 States
Canada: 0 0% In 0 Canadian Provinces
International: 0 0% In 0 Foreign Countries
______ _____
Total: 201 100%
North America:
States/Provinces with the largest number of operating units:
Density Units
1. Georgia 37 2. Texas 37 3. North Carolina 10
Registered in Following Registration States: California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, South Dakota, Virginia, District Of Columbia
Financial Requirements
Investment:
Minimum Net Worth: $500K
Cash Investment: $350-500K
Total Investment: $2.8-3.9MM
Average Total Investment: $3350K
Fees:
Initial Franchise Fee: $70K
Average Franchise Fee: $70K
On-Going Royalty: 7%
Average Royalty: 7%
Advertising Fee: 1%
Average Number of Employees: 25 Full-time, 5 Part-time
Space Needs (in square footage): 8,500
Preferred Sites: Free-standing Building
Other Sites:
Encourage Conversions? Not Applicable
Earnings Claims Provided? Yes
Listed in the SBA Registry? No
Support and Training
International Franchise Association: Yes
Canadian Franchise Association: No
Franchisee Association/Member: Yes, Member
Size of Corporate Staff: 35
Site Selection Assistance? Yes
Lease Negotiation Assistance? Yes
Financial Assistance? Yes, Direct
Marketing Support:
Co-Op Advertising: No
National Advertising: No
Regional Advertising: No
Local Advertising: No
Marketing Materials: None Specified
Additional Services: None Specified
Other Marketing Support: None Specified
On-Going Support:
Central Data Processing: Included in Fees
Central Purchasing: Not Applicable
Field Operation Evaluation: Included in Fees
Field Training: Included in Fees
Initial Store Opening: Included in Fees
Inventory Control: At Additional Cost
Franchisee Newsletter: Included in Fees
Regional or National Meetings: At Additional Cost
800 Telephone Hotline: Included in Fees
Training:
1. Home Office 1 Week 2. Existing School 1 Week 3. Franchisee's New School 1 Week
Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth: 5
General Business Experience: 5
Specific Industry Experience: 1
Formal Education: 4
Psychological Profile: 5
Personal Interview(s): 5
Minority Representation
Units Owned by Minorities:
African-American: 0%
Asian-American: 0%
Hispanic: 2%
Native American: 0%
Other: N/A
Specific Minority: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Terms of Contract
Term of Initial Contract: 11/10/10 Year(s)
Term of Renewal Period: Year(s)
Passive Ownership: Not Allowed
Area Development Agreements? No
Sub-Franchising Contracts? No
Franchisees Allowed to Expand Within Territory? No
Expansion Plans
Projected New Units Over Next 12 months: 15
U.S.: Yes, SW, SE, TX, OH, CO
Canada: No
Overseas: No