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Ruffin's Pet Centres

RUFFIN'S PET CENTER is a unique combination of a traditional pet store and a discount, pet-food outlet. The union of these two types of stores increases the strength of both. The high traffic of a pet store increases the on-going pet food sales. This strong concept, combined with great office support, equals a successful franchise.

Franchisor Background

Year Established:

1981

Franchising Since:

1987

Operating Units:
Franchised Units:	13	100%
Company-Owned Units:	0	0%
	______	_____
Total Operating Units:	13	100%

Geographic Distribution:
U.S.:	0	0%	In 0 States
Canada:	13	100%	In 1 Canadian Provinces
International:	0	0%	In 0 Foreign Countries
	______	_____
Total:	13	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. Ontario	13

Registered in Following Registration States:

Financial Requirements

Investment:
Minimum Net Worth:	$Varies
Cash Investment:	$
Total Investment:	$85K-105K
Average Total Investment:	$95K

Fees:
Initial Franchise Fee:	$20K
Average Franchise Fee:	$20K
On-Going Royalty:	4%
Average Royalty:	4%
Advertising Fee:	1%

Average Number of Employees:

1 Full-time, 3 Part-time

Space Needs (in square footage):

1,500

Preferred Sites:

Strip Center, Regional Mall

Other Sites:

Encourage Conversions?

Yes

Earnings Claims Provided?

Listed in the SBA Registry?

Support and Training

International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	3
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No

Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	At Additional Cost
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Not Applicable

Training:
1. Operating Store Close to Franchise	1 Week
2. Head Office	1-2 Weeks
3. On-Site	1-2 Weeks

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	4
General Business Experience:	2
Specific Industry Experience:	1
Formal Education:	1
Psychological Profile:	2
Personal Interview(s):	4

Minority Representation

Units Owned by Minorities:
African-American:	N/A
Asian-American:	N/A
Hispanic:	N/A
Native American:	N/A
Other:	N/A
Specific Minority:	N/A

Terms of Contract

Term of Initial Contract:	5 Year(s)
Term of Renewal Period:	5 Year(s)
Passive Ownership:	Not Allowed
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	No

Expansion Plans

Projected New Units Over Next 12 months:

U.S.:	No
Canada:	Yes, ON
Overseas:	No

Franchisor Background

Year Established:

Franchising Since:

Operating Units:

Geographic Distribution:

North America: