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Taco Maker, The
 

The Taco Maker is an international Mexican fast food franchise specializing in quick, friendly service and a complete menu with fresh, made-from-scratch ingredients. Centralized purchasing, marketing, operational support and progressive store design provide for a very comprehensive and fun investment opportunity. The Taco Maker family features two additional concepts: Jake's Over the Top and Mayan Jamma Juice. Jake's offers a unique line of charbroiled burgers and its "Avalanche" shake rises two to three inches above the rim of the cup. Customers love the smooth, cool and nutritious blended fruit drinks at Mayan Jamma Juice. Together they make "A Winning Combination." Available in free-standing, mall or strip center locations and also can be incorporated into convenience stores, truck stops with co-branding opportunities.

Franchisor Background

Year Established:

  1978

Franchising Since:

  1978

Operating Units:

Franchised Units:135 96.4%  
Company-Owned Units:5 3.6%  
 ______ _____  
Total Operating Units:140 100%  
 

Geographic Distribution:

U.S.:62 100% In 32 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:62 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Utah13
2. Washington10
3. New York5

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:

Minimum Net Worth:$N/A
Cash Investment:$50-75K
Total Investment:$300-500K
Average Total Investment:$400K
 

Fees:

Initial Franchise Fee:$19-22.5K
Average Franchise Fee:$20K
On-Going Royalty:5-7%
Average Royalty:6%
Advertising Fee:3%/4%

Average Number of Employees:

   2-6 Full-time, 5-20 Part-time

Space Needs (in square footage):

   200-3,000

Preferred Sites:

   Free-standing Building

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:No
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:30
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Indirect
 

Marketing Support:

Co-Op Advertising:Yes
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Not Applicable
Regional or National Meetings:Not Applicable
800 Telephone Hotline:Included in Fees
 

Training:

1. UT21 Days
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:4
General Business Experience:4
Specific Industry Experience:5
Formal Education:2
Psychological Profile:4
Personal Interview(s):4

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:15 Year(s)
Term of Renewal Period:15 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?Yes, for 15 Year(s)
Sub-Franchising Contracts?Yes
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   20
U.S.:Yes, All United States
Canada:Yes, All Canada
Overseas:Yes, All Countries
 
 
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