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Wild Bird Centers of America

A WBCA franchise is more than a store; it is a valued community resource. The story of THE WILD BIRD CENTERS OF AMERICA, Inc. is one of enthusiasm about wild birds and a professional approach to the birding market. The customer enjoys friendly, personal service in a peaceful environment with the feel of a relaxing backyard. The owner provides this service with the help of highly efficient systems and support.

Franchisor Background

Year Established:

1985

Franchising Since:

1989

IFA Member

Operating Units:
Franchised Units:	60	100%
Company-Owned Units:	0	0%
	______	_____
Total Operating Units:	60	100%

Geographic Distribution:
U.S.:	75	100%	In 31 States
Canada:	0	0%	In 0 Canadian Provinces
International:	0	0%	In 0 Foreign Countries
	______	_____
Total:	75	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. Maryland	10
2. Virginia	8
3. California	8

Registered in Following Registration States:

California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta

Financial Requirements

Investment:
Minimum Net Worth:	$150K
Cash Investment:	$30-50K
Total Investment:	$94.9-149.3K
Average Total Investment:	$122K

Fees:
Initial Franchise Fee:	$18K
Average Franchise Fee:	$18K
On-Going Royalty:	3-4%
Average Royalty:	4%
Advertising Fee:	.5%

Average Number of Employees:

1 Full-time, 2 Part-time

Space Needs (in square footage):

1,500-2,400

Preferred Sites:

Strip Center

Other Sites:

Encourage Conversions?

Earnings Claims Provided?

Yes

Listed in the SBA Registry?

Support and Training

International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	15
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Indirect

Marketing Support:
Co-Op Advertising:	Yes
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	At Additional Cost
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	At Additional Cost
800 Telephone Hotline:	Included in Fees

Training:
1. Home Office	6 Days
2. On-Site	1 Day

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	5
General Business Experience:	4
Specific Industry Experience:	2
Formal Education:	4
Psychological Profile:	2
Personal Interview(s):	5

Minority Representation

Units Owned by Minorities:
African-American:	N/A
Asian-American:	N/A
Hispanic:	N/A
Native American:	N/A
Other:	N/A
Specific Minority:	N/A

Terms of Contract

Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	No

Expansion Plans

Projected New Units Over Next 12 months:

U.S.:	Yes, All United States
Canada:	Yes, All Canada
Overseas:	No

Franchisor Background

Year Established:

Franchising Since:

IFA Member

Operating Units:

Geographic Distribution:

North America: