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Better Homes and Gardens Real Estate
Better Homes and Gardens® Real Estate offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. The Better Homes and Gardens name has been a staple of American life since its inception in 1924.
Franchisor Background
Year Established:
2007
Franchising Since:
2008
Operating Units:
Franchised Units:
72
100%
Company-Owned Units:
0
0%
______
_____
Total Operating Units:
72
100%
Geographic Distribution:
U.S.:
72
100%
In 8 States
Canada:
0
0%
In 0 Canadian Provinces
International:
0
0%
In 0 Foreign Countries
______
_____
Total:
72
100%
North America:
States/Provinces with the largest number of operating units:
Density
Units
1. New Hampshire
18
2. Maine
7
3. Pennsylvania
7
Registered in Following Registration States:
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta
Financial Requirements
Investment:
Minimum Net Worth:
$500K
Cash Investment:
$35-90K
Total Investment:
$48-90K
Average Total Investment:
$69K
Fees:
Initial Franchise Fee:
$35K
Average Franchise Fee:
$35K
On-Going Royalty:
6%
Average Royalty:
6%
Advertising Fee:
0% - Currently, subject to change
Average Number of Employees:
Varies Full-time
Space Needs (in square footage):
1800-3500
Preferred Sites:
Free-standing Building, Storefront, Strip Center
Other Sites:
Encourage Conversions?
Yes
Earnings Claims Provided?
Yes
Listed in the SBA Registry?
No
Support and Training
International Franchise Association:
No
Canadian Franchise Association:
No
Franchisee Association/Member:
Yes, Member
Size of Corporate Staff:
15
Site Selection Assistance?
No
Lease Negotiation Assistance?
No
Financial Assistance?
Yes, Indirect
Marketing Support:
Co-Op Advertising:
Yes
National Advertising:
Yes
Regional Advertising:
No
Local Advertising:
No
Marketing Materials:
Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Site Signs, Television Ads
Additional Services:
Grand Opening, In-house Marketing, Newsletter, Online Extranet
