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P. J.'s Coffee of New Orleans
 

P. J.'S COFFEE & TEA has long been regarded as a leader in the specialty coffee industry in the southeast. Our neighborhood-based cafes are set apart from others because we roast and distribute only the highest-quality coffee and serve it in warm, comfortable settings. Our customer base is extremely varied. We provide an unusually high level of service to our franchisees because quality is of the utmost importance to us.

Franchisor Background

Year Established:

  1978

Franchising Since:

  1989

IFA Member



Operating Units:

Franchised Units:60 100%  
Company-Owned Units:0 0%  
 ______ _____  
Total Operating Units:60 100%  
 

Geographic Distribution:

U.S.:108 100% In 4 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:108 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Louisiana17
2. Mississippi2
3. Florida2

Registered in Following Registration States:

   Florida

Financial Requirements

Investment:

Minimum Net Worth:$120K
Cash Investment:$100-150K
Total Investment:$160-425K
Average Total Investment:$293K
 

Fees:

Initial Franchise Fee:$20K
Average Franchise Fee:$20K
On-Going Royalty:5%
Average Royalty:5%
Advertising Fee:1%

Average Number of Employees:

   1 Full-time, 6 Part-time

Space Needs (in square footage):

   1,200

Preferred Sites:

   Storefront, Strip Center

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:74
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Not Applicable
Franchisee Newsletter:Included in Fees
Regional or National Meetings:At Additional Cost
800 Telephone Hotline:Included in Fees
 

Training:

1. Corporate Office2 Days
2. Corporate Store10 Days
3. On-Location Sites3 Days
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:5
General Business Experience:5
Specific Industry Experience:3
Formal Education:3
Psychological Profile:2
Personal Interview(s):3

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Allowed
Area Development Agreements?Yes, for 1 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   7
U.S.:Yes, Southeast
Canada:No
Overseas:No
 
 
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