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ROY ROGERS is a quick-service restaurant that is a "cut above" fast food, with a cult-like following. Our concept focuses on quality, variety and choice, targeted primarily for an adult audience.Our favorite foods include the "Big Three" - roast beef, chicken and burgers. Our "Choose Any Side" option includes french fries, baked and mashed potatoes, cole slaw, tossed salad and baked beans. The ROY ROGERS Fixin's Bar includes multiple complimentary condiments. Guests customize their own sandwiches.
Franchisor Background
Year Established: 1968Franchising Since: 2003
Operating Units: Franchised Units: 36 69.2% Company-Owned Units: 16 30.8% ______ _____ Total Operating Units: 52 100% Geographic Distribution: U.S.: 52 100% In 9 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries ______ _____ Total: 52 100% North America: States/Provinces with the largest number of operating units: Density Units 1. Maryland 18 2. New Jersey 8 3. New York 10
Registered in Following Registration States: Maryland, New York, Virginia Financial Requirements
Investment: Minimum Net Worth: $1.4MM Cash Investment: $250-300K Total Investment: $915K-1.47MM Average Total Investment: $1194K Fees: Initial Franchise Fee: $30K Average Franchise Fee: $30K On-Going Royalty: 5% Average Royalty: 5% Advertising Fee: 2%
Average Number of Employees: 10-12 Full-time, 25-30 Part-timeSpace Needs (in square footage): 3,200-3,700Preferred Sites: Free-standing BuildingOther Sites: Encourage Conversions? YesEarnings Claims Provided? YesListed in the SBA Registry? NoSupport and Training
International Franchise Association: Yes Canadian Franchise Association: No Franchisee Association/Member: No Size of Corporate Staff: 26 Site Selection Assistance? Yes Lease Negotiation Assistance? No Financial Assistance? No Marketing Support: Co-Op Advertising: No National Advertising: No Regional Advertising: No Local Advertising: No Marketing Materials: None Specified Additional Services: None Specified Other Marketing Support: None Specified On-Going Support: Central Data Processing: Not Applicable Central Purchasing: Included in Fees Field Operation Evaluation: Included in Fees Field Training: Included in Fees Initial Store Opening: Included in Fees Inventory Control: Included in Fees Franchisee Newsletter: Not Applicable Regional or National Meetings: Included in Fees 800 Telephone Hotline: Included in Fees Training: 1. Corporate Training Store 8-10 Weeks 2. Corporate Offices 7 Days
Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important): Financial Net Worth: 4 General Business Experience: 5 Specific Industry Experience: 4 Formal Education: 3 Psychological Profile: 3 Personal Interview(s): 5
Minority Representation
Units Owned by Minorities: African-American: N/A Asian-American: N/A Hispanic: N/A Native American: N/A Other: N/A Specific Minority: N/A
Terms of Contract
Term of Initial Contract: 15 Year(s) Term of Renewal Period: 5 Year(s) Passive Ownership: Allowed, But Discouraged Area Development Agreements? No Sub-Franchising Contracts? No Franchisees Allowed to Expand Within Territory? Yes
Expansion Plans
Projected New Units Over Next 12 months: 3
U.S.: Yes, MD,DC,VA,DE,NJ,CT,MA,OH Canada: No Overseas: No
