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Slumberland Furniture

SLUMBERLAND is a home furnishings specialty retailer, featuring name-brand mattresses, sleep sofas, reclining chairs, sofas and chairs, daybeds and related bedroom furniture. SLUMBERLAND is a market-driven retailer that outpaces national averages in sales/SF and gross margins.

Franchisor Background

Year Established:

1967

Franchising Since:

1978

IFA Member

Operating Units:
Franchised Units:	80	68.4%
Company-Owned Units:	37	31.6%
	______	_____
Total Operating Units:	117	100%

Geographic Distribution:
U.S.:	103	100%	In 7 States
Canada:	0	0%	In 0 Canadian Provinces
International:	0	0%	In 0 Foreign Countries
	______	_____
Total:	103	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. Minnesota	33
2. Iowa	12
3. South Dakota	8

Registered in Following Registration States:

Illinois, Minnesota, North Dakota, South Dakota, Wisconsin

Financial Requirements

Investment:
Minimum Net Worth:	$N/A
Cash Investment:	$100-300K
Total Investment:	$494K-2.1MM
Average Total Investment:	$1284K

Fees:
Initial Franchise Fee:	$12.5K
Average Franchise Fee:	$12K
On-Going Royalty:	3%
Average Royalty:	3%
Advertising Fee:	2%

Average Number of Employees:

4 Full-time, 2 Part-time

Space Needs (in square footage):

15,000

Preferred Sites:

Free-standing Building, Strip Center

Other Sites:

Encourage Conversions?

Yes

Earnings Claims Provided?

Listed in the SBA Registry?

Support and Training

International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	N/A
Site Selection Assistance?	No
Lease Negotiation Assistance?	Yes
Financial Assistance?	No

Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Included in Fees
Field Operation Evaluation:	At Additional Cost
Field Training:	At Additional Cost
Initial Store Opening:	Not Applicable
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	At Additional Cost

Training:
1. Headquarters	3 Days
2. On-Site	2 Weeks

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	N/A
General Business Experience:	N/A
Specific Industry Experience:	N/A
Formal Education:	N/A
Psychological Profile:	N/A
Personal Interview(s):	N/A

Minority Representation

Units Owned by Minorities:
African-American:	N/A
Asian-American:	N/A
Hispanic:	N/A
Native American:	N/A
Other:	N/A
Specific Minority:	N/A

Terms of Contract

Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes

Expansion Plans

Projected New Units Over Next 12 months:

U.S.:	Yes, Central Midwest
Canada:	No
Overseas:	No

Franchisor Background

Year Established:

Franchising Since:

IFA Member

Operating Units:

Geographic Distribution:

North America: