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The Marketing Department
 

Our unique concept is introducing a revolutionary new way to bring Madison Avenue quality marketing and advertising to Main Street. The Marketing Department is the nation's first full-service marketing and advertising agency in a high-profiled retail environment, focusing exclusively on the 30 million small-to-medium businesses in the US. We also have an office version starting at $19,900. We have a partnership with Regus and we have 1,100 office locations in 85 counties ready to open immediately!

Franchisor Background

Year Established:

  2008

Franchising Since:

  2010

Operating Units:

Franchised Units:4 80%  
Company-Owned Units:1 20%  
 ______ _____  
Total Operating Units:5 100%  
 

Geographic Distribution:

U.S.:5 100% In 2 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:5 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Pennsylvania4
2. Texas1

Registered in Following Registration States:

   All

Financial Requirements

Investment:

Minimum Net Worth:$100K
Cash Investment:$20K
Total Investment:$20K
Average Total Investment:$20K
 

Fees:

Initial Franchise Fee:$19.9K
Average Franchise Fee:$19K
On-Going Royalty:5.5
Average Royalty:5%
Advertising Fee:1.5

Average Number of Employees:

   2 Full-time, 2 Part-time

Space Needs (in square footage):

   N/A

Preferred Sites:

   Not Applicable

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:No
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:10
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Indirect
 

Marketing Support:

Co-Op Advertising:Yes
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:Brochures, Catalogs
Additional Services:Grand Opening, In-house Marketing, Marketing Research
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Not Applicable
 

Training:

1. On Location3 - 5 Days
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:3
General Business Experience:4
Specific Industry Experience:3
Formal Education:4
Psychological Profile:4
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:5 Year(s)
Passive Ownership:Allowed
Area Development Agreements?Yes, for 5 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?No

Expansion Plans

Projected New Units Over Next 12 months:

   25
U.S.:Yes, All US
Canada:Yes, All Canada
Overseas:Yes, All Countries
 
 
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