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Wild Birds Unlimited
WILD BIRDS UNLIMITED is North America's original and largest group of retail stores catering to the backyard birdfeeding and nature enthusiast. We currently have over 280 stores in the U. S. and Canada. Stores provide birdseed, feeders, houses, optics and nature-related gifts. Additionally, stores provide extensive educational programs regarding backyard birdfeeding. Franchisees are provided an all-inclusive support system.
Franchisor Background
Year Established:
1981
Franchising Since:
1983
IFA Member
Operating Units:
Franchised Units:
280
100%
Company-Owned Units:
0
0%
______
_____
Total Operating Units:
280
100%
Geographic Distribution:
U.S.:
260
94.5%
In 42 States
Canada:
15
5.5%
In 3 Canadian Provinces
International:
0
0%
In 0 Foreign Countries
______
_____
Total:
275
100%
North America:
States/Provinces with the largest number of operating units:
Density
Units
1. Michigan
17
2. North Carolina
17
3. Ohio
16
Registered in Following Registration States:
California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia
Financial Requirements
Investment:
Minimum Net Worth:
$200K
Cash Investment:
$25-35K
Total Investment:
$99-157K
Average Total Investment:
$128K
Fees:
Initial Franchise Fee:
$18K
Average Franchise Fee:
$18K
On-Going Royalty:
4%
Average Royalty:
4%
Advertising Fee:
.5%
Average Number of Employees:
2 (including owner) Full-time, 3 Part-time
Space Needs (in square footage):
1,400-1,700
Preferred Sites:
Free-standing Building, Strip Center
Other Sites:
Encourage Conversions?
Yes
Earnings Claims Provided?
Yes
Listed in the SBA Registry?
No
Support and Training
International Franchise Association:
Yes
Canadian Franchise Association:
No
Franchisee Association/Member:
Yes, Member
Size of Corporate Staff:
39
Site Selection Assistance?
Yes
Lease Negotiation Assistance?
Yes
Financial Assistance?
Yes, Indirect
Marketing Support:
Co-Op Advertising:
No
National Advertising:
Yes
Regional Advertising:
No
Local Advertising:
Yes
Marketing Materials:
Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
