At the value-end of the casual dining segment, our menu appeals to singles, families, groups... We feature Southwest entrees, world-famous wings, salads, burgers, full bar, party platters, take-out and catering. Our interior, featuring artifacts and antiques from the Old West, hardwood floor and rustic metal ceiling, adds to the overall Southwest dining experience.
Franchisor Background
Year Established: 1984
Franchising Since: 1989
Operating Units: |
Franchised Units: | 38 | | 100% | | |
Company-Owned Units: | 0 | | 0% | | |
| ______ | | _____ | | |
Total Operating Units: | 38 | | 100% | | |
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Geographic Distribution: |
U.S.: | 38 | | 97.4% | | In 6 States |
Canada: | 0 | | 0% | | In 0 Canadian Provinces |
International: | 1 | | 2.6% | | In 0 Foreign Countries |
| ______ | | _____ | | |
Total: | 39 | | 100% | | |
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North America: |
States/Provinces with the largest number of operating units: |
Density | Units | | | | |
1. Georgia | 32 | 2. North Carolina | 3 | 3. South Carolina | 5 |
Registered in Following Registration States: Indiana, Michigan
Financial Requirements
Investment: |
Minimum Net Worth: | $2.0MM |
Cash Investment: | $400K-1.2MM |
Total Investment: | $1.3MM |
Average Total Investment: | $1300K |
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Fees: |
Initial Franchise Fee: | $35K |
Average Franchise Fee: | $35K |
On-Going Royalty: | 5% |
Average Royalty: | 5% |
Advertising Fee: | 2% |
Average Number of Employees: 30 Full-time, 10 Part-time
Space Needs (in square footage): 4,700
Preferred Sites: Free-standing Building
Other Sites: End-Cap
Encourage Conversions? No
Earnings Claims Provided? No
Listed in the SBA Registry? No
Support and Training
International Franchise Association: | No |
Canadian Franchise Association: | No |
Franchisee Association/Member: | No |
Size of Corporate Staff: | 16 |
Site Selection Assistance? | Yes |
Lease Negotiation Assistance? | Yes |
Financial Assistance? | Yes, Direct |
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Marketing Support: |
Co-Op Advertising: | No |
National Advertising: | No |
Regional Advertising: | No |
Local Advertising: | No |
Marketing Materials: | None Specified |
Additional Services: | None Specified |
Other Marketing Support: | None Specified |
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On-Going Support: |
Central Data Processing: | Not Applicable |
Central Purchasing: | Not Applicable |
Field Operation Evaluation: | Included in Fees |
Field Training: | Included in Fees |
Initial Store Opening: | Included in Fees |
Inventory Control: | Not Applicable |
Franchisee Newsletter: | Included in Fees |
Regional or National Meetings: | At Additional Cost |
800 Telephone Hotline: | Included in Fees |
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Training: |
1. Owner Orientation | 2 Days | 2. Atlanta, GA | 2 Days | 3. Corporate Facility | 28 Days |
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Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important): |
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Financial Net Worth: | 4 |
General Business Experience: | 4 |
Specific Industry Experience: | 4 |
Formal Education: | 3 |
Psychological Profile: | 3 |
Personal Interview(s): | 4 |
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Minority Representation
Units Owned by Minorities: |
African-American: | N/A |
Asian-American: | 1 |
Hispanic: | N/A |
Native American: | N/A |
Other: | N/A |
Specific Minority: | No specific programs, but we welcome minority ownership. We are currently workingwith an Asfrican-American franchise candidate. |
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Terms of Contract
Term of Initial Contract: | 10 Year(s) |
Term of Renewal Period: | 10 Year(s) |
Passive Ownership: | Allowed, But Discouraged |
Area Development Agreements? | Yes, for 1 Year(s) |
Sub-Franchising Contracts? | No |
Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
Projected New Units Over Next 12 months: 6
U.S.: | Yes, All United States |
Canada: | Yes, All Canada |
Overseas: | Yes, All Countries |
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