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For over 50 years, Denny's has been the trusted leader in family dining. We enjoy a brand awareness of almost 100%! We cheerfully serve over 26 million customers a month in our 1500+ restaurants worldwide. We are proud to serve America's most loved foods 24 hours a day, 7 days a week. If you are an experienced restaurateur or businessman, we invite you to contact us and learn more about growth opportunities within our great brand.
Franchisor Background
Year Established:
1953
Franchising Since:
1963
Operating Units:
Franchised Units:
1,323
84.8%
Company-Owned Units:
237
15.2%
______
_____
Total Operating Units:
1,560
100%
Geographic Distribution:
U.S.:
1,483
95.1%
In 48 States
Canada:
49
3.1%
In 5 Canadian Provinces
International:
28
1.8%
In 6 Foreign Countries
______
_____
Total:
1,560
100%
North America:
States/Provinces with the largest number of operating units:
Density
Units
1. California
332
2. Texas
141
3. Florida
132
Registered in Following Registration States:
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta
Financial Requirements
Investment:
Minimum Net Worth:
$1M
Cash Investment:
$350-$400K
Total Investment:
$$1.2-2.4MM
Average Total Investment:
$1800K
Fees:
Initial Franchise Fee:
$40K
Average Franchise Fee:
$40K
On-Going Royalty:
4%
Average Royalty:
4%
Advertising Fee:
4%
Average Number of Employees:
50 Full-time, 25 Part-time
Space Needs (in square footage):
4,200
Preferred Sites:
Free-standing Building, Storefront, Strip Center, Regional Mall
Other Sites:
Hotels, Conversions, Endcap
Encourage Conversions?
Yes
Earnings Claims Provided?
Yes
Listed in the SBA Registry?
No
Support and Training
International Franchise Association:
Yes
Canadian Franchise Association:
No
Franchisee Association/Member:
Yes, Member
Size of Corporate Staff:
250
Site Selection Assistance?
Yes
Lease Negotiation Assistance?
No
Financial Assistance?
No
Marketing Support:
Co-Op Advertising:
Yes
National Advertising:
Yes
Regional Advertising:
Yes
Local Advertising:
Yes
Marketing Materials:
Coupons/rebates, Direct Mailers, Radio Ads, Television Ads
Additional Services:
Grand Opening, In-house Marketing, Marketing Research, Newsletter, Press Releases
