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Franchise Picks
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DOTI Design Stores
Upscale home furnishings and design retail stores. DOTI DESIGN STORES offer "one-stop-shopping" for all furniture, window treatments, accessories, rugs and lights for discriminating home owners. Franchisees do NOT need industry experience - but rather a people management background and leadership ability. Huge $200 billion industry. Learn more at www.doti.com.
Franchisor Background
Year Established: 1983Franchising Since: 1999
Operating Units: Franchised Units: 28 96.6% Company-Owned Units: 1 3.4% ______ _____ Total Operating Units: 29 100% Geographic Distribution: U.S.: 29 100% In 6 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries ______ _____ Total: 29 100% North America: States/Provinces with the largest number of operating units: Density Units 1. Florida 2 2. Illinois 6 3. Wisconsin 2
Registered in Following Registration States: California, Florida, Illinois, Michigan, Wisconsin Financial Requirements
Investment: Minimum Net Worth: $550K Cash Investment: $125K-150K Total Investment: $275K-422K Average Total Investment: $349K Fees: Initial Franchise Fee: $36K Average Franchise Fee: $36K On-Going Royalty: 6% Average Royalty: 6% Advertising Fee: 0%
Average Number of Employees: 9 Full-time, 1 Part-timeSpace Needs (in square footage): 5,000Preferred Sites: Free-standing Building, Storefront, Strip CenterOther Sites: Encourage Conversions? Not ApplicableEarnings Claims Provided? YesListed in the SBA Registry? NoSupport and Training
International Franchise Association: Yes Canadian Franchise Association: No Franchisee Association/Member: No Size of Corporate Staff: 6 Site Selection Assistance? Yes Lease Negotiation Assistance? Yes Financial Assistance? No Marketing Support: Co-Op Advertising: No National Advertising: Yes Regional Advertising: No Local Advertising: Yes Marketing Materials: Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Site Signs Additional Services: Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies Other Marketing Support: None Specified On-Going Support: Central Data Processing: Not Applicable Central Purchasing: Not Applicable Field Operation Evaluation: Included in Fees Field Training: Included in Fees Initial Store Opening: Included in Fees Inventory Control: Included in Fees Franchisee Newsletter: Included in Fees Regional or National Meetings: Included in Fees 800 Telephone Hotline: Included in Fees Training: 1. Barrington, IL 4 Days 2. On-Site 7 Days
Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important): Financial Net Worth: 4 General Business Experience: 5 Specific Industry Experience: 2 Formal Education: 4 Psychological Profile: 3 Personal Interview(s): 5
Minority Representation
Units Owned by Minorities: African-American: N/A Asian-American: N/A Hispanic: N/A Native American: N/A Other: N/A Specific Minority: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Terms of Contract
Term of Initial Contract: 5/5/5/5 Year(s) Term of Renewal Period: Year(s) Passive Ownership: Not Allowed Area Development Agreements? Yes, for 1 Year(s) Sub-Franchising Contracts? No Franchisees Allowed to Expand Within Territory? Yes
Expansion Plans
Projected New Units Over Next 12 months: 10
U.S.: Yes, All United States Canada: No Overseas: No
