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Franchise Picks
EmbroidMe
 

The need for businesses to get noticed through brand recognition and advertising has rapidly increased due to the steady growth of competitive services. As a result, this need to get noticed has propelled the embroidery industry to a $20 billion market. EmbroidMe has been at the forefront of this growth as one of the world's first embroidery and promotional products franchises; successfully franchising the full-service embroidery, screen printing, promotional products and personalized gifts concept for over six years. We have used our experience to develop a business model that have led hundreds of EmbroidMe franchisees to success and helped us grow to become the world's largest embroidery franchise. As part of our family you get the full support and services of the EmbroidMe team - a group that is committed to providing you with the training, consulting, equipment and resources you need to make your EmbroidMe store successful.

Franchisor Background

Year Established:

  2000

Franchising Since:

  2001

Operating Units:

Franchised Units:314 100%  
Company-Owned Units:0 0%  
 ______ _____  
Total Operating Units:314 100%  
 

Geographic Distribution:

U.S.:314 88% In 37 States
Canada:15 4.2% In 6 Canadian Provinces
International:28 7.8% In 12 Foreign Countries
 ______ _____  
Total:357 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. California32
2. Florida22
3. Texas30

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta

Financial Requirements

Investment:

Minimum Net Worth:$50K
Cash Investment:$48K
Total Investment:$187-189K
Average Total Investment:$185K
 

Fees:

Initial Franchise Fee:$42.5K
Average Franchise Fee:$42K
On-Going Royalty:6%
Average Royalty:6%
Advertising Fee:1%

Average Number of Employees:

   3 Full-time, 0 Part-time

Space Needs (in square footage):

   1,300-1,500

Preferred Sites:

   Strip Center

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:180
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Indirect
 

Marketing Support:

Co-Op Advertising:Yes
National Advertising:Yes
Regional Advertising:No
Local Advertising:Yes
Marketing Materials:Direct Mailers
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. West Palm Beach, FL2 Weeks
2. Franchisee's Location2 Weeks (1 Wk. Technical, 1 Week Mktng.)
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:3
General Business Experience:3
Specific Industry Experience:2
Formal Education:2
Psychological Profile:1
Personal Interview(s):4

Minority Representation

Units Owned by Minorities:

African-American:5
Asian-American:1
Hispanic:5
Native American:N/A
Other:N/A
Specific Minority:We encourage minority ownership and actively work with various candidate generation companies.

Terms of Contract

Term of Initial Contract:35 Year(s)
Term of Renewal Period:35 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?Yes, for 0 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   95
U.S.:Yes, All United States
Canada:Yes, All Canada
Overseas:Yes, All Countries
 
 
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