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Gymboree Play & Music
GYMBOREE PLAY & MUSIC has been providing childhood development programs for young children and their parents for more than 30 years. GYMBOREE's core belief is that children should develop at their own pace via physical, mental and creative activities in a fun environment -- with parents by their side. There are more than 600 GYMBOREE locations in 30 countries. Franchisees have access to a wide selection of branded consumer products for resale, and gain a competitive advantage with children's clothing stores.
Franchisor Background
Year Established:
1976
Franchising Since:
1978
Operating Units:
Franchised Units:
594
99.5%
Company-Owned Units:
3
0.5%
______
_____
Total Operating Units:
597
100%
Geographic Distribution:
U.S.:
245
39.6%
In 42 States
Canada:
15
2.4%
In 4 Canadian Provinces
International:
359
58%
In 30 Foreign Countries
______
_____
Total:
619
100%
North America:
States/Provinces with the largest number of operating units:
Density
Units
1. California
39
2. New Jersey
31
3. New York
24
Registered in Following Registration States:
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta
Financial Requirements
Investment:
Minimum Net Worth:
$250K
Cash Investment:
$25K-45K
Total Investment:
$97-127.9K
Average Total Investment:
$112K
Fees:
Initial Franchise Fee:
$45K
Average Franchise Fee:
$45K
On-Going Royalty:
6%
Average Royalty:
6%
Advertising Fee:
2.25%
Average Number of Employees:
1 Full-time, 3 Part-time
Space Needs (in square footage):
2,400
Preferred Sites:
Storefront, Strip Center, Regional Mall
Other Sites:
Encourage Conversions?
No
Earnings Claims Provided?
No
Listed in the SBA Registry?
No
Support and Training
International Franchise Association:
Yes
Canadian Franchise Association:
No
Franchisee Association/Member:
Yes, Member
Size of Corporate Staff:
19
Site Selection Assistance?
Yes
Lease Negotiation Assistance?
Yes
Financial Assistance?
No
Marketing Support:
Co-Op Advertising:
Yes
National Advertising:
Yes
Regional Advertising:
No
Local Advertising:
No
Marketing Materials:
Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Site Signs, Videos
Additional Services:
Grand Opening, Newsletter, Online Extranet, Press Releases, Sales Strategies
