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Franchise Picks
Panera Bread Company
 

Founded in Saint Louis in 1987, SAINT LOUIS BREAD has expanded into new markets over the past few years, with strong consumer acceptance for its unique concept. Each SAINT LOUIS BREAD bakery-cafe features a comfortable neighborhood setting where residents can relax and enjoy a wide range of fresh-baked sourdough breads, along with other fresh-baked goods, bagels and hearty made-to-order sandwiches, salads and soups.

Franchisor Background

Year Established:

  1987

Franchising Since:

  1993

Operating Units:

Franchised Units:746 56.9%  
Company-Owned Units:564 43.1%  
 ______ _____  
Total Operating Units:1,310 100%  
 

Geographic Distribution:

U.S.:1,310 100% In 14 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:1,310 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Georgia8
2. Illinois25
3. Missouri36

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:

Minimum Net Worth:$3MM
Cash Investment:$135-165K
Total Investment:$550-650K
Average Total Investment:$600K
 

Fees:

Initial Franchise Fee:$35K
Average Franchise Fee:$35K
On-Going Royalty:5%
Average Royalty:5%
Advertising Fee:Up to 5%

Average Number of Employees:

   17 Full-time, 17 Part-time

Space Needs (in square footage):

   3,500

Preferred Sites:

   Free-standing Building, Storefront, Strip Center, Regional Mall

Other Sites:

  

Encourage Conversions?

   No

Earnings Claims Provided?

   Yes

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:No
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:54
Site Selection Assistance?Yes
Lease Negotiation Assistance?No
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Not Applicable
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. St. Louis, MO10 Weeks
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:5
General Business Experience:5
Specific Industry Experience:5
Formal Education:3
Psychological Profile:3
Personal Interview(s):4

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:20 Year(s)
Term of Renewal Period:Agrmt. Year(s)
Passive Ownership:Not Allowed
Area Development Agreements?Yes, for 1 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?No

Expansion Plans

Projected New Units Over Next 12 months:

   108
U.S.:Yes, All United States
Canada:No
Overseas:No
 
 
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