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Play It Again Sports
 

Our retail stores blend the sale of used and new, name-brand sports equipment along with promoting trade-in discounts. This sales mix creates ultra-high value for the customer while providing significantly higher gross profit margins than traditional retailers.

Franchisor Background

Year Established:

  1983

Franchising Since:

  1988

Operating Units:

Franchised Units:395 100%  
Company-Owned Units:0 0%  
 ______ _____  
Total Operating Units:395 100%  
 

Geographic Distribution:

U.S.:312 87.6% In 47 States
Canada:44 12.4% In 8 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:356 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. California40
2. Florida40
3. Ontario25

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta

Financial Requirements

Investment:

Minimum Net Worth:$350K
Cash Investment:$68.7-127.6K
Total Investment:$205-393K
Average Total Investment:$299K
 

Fees:

Initial Franchise Fee:$20K
Average Franchise Fee:$20K
On-Going Royalty:5%
Average Royalty:5%
Advertising Fee:

Average Number of Employees:

   3 Full-time, 2 Part-time

Space Needs (in square footage):

   2,500-3,000

Preferred Sites:

   Strip Center

Other Sites:

  

Encourage Conversions?

   No

Earnings Claims Provided?

   Yes

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:Yes
Franchisee Association/Member:No
Size of Corporate Staff:97
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services:Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Minneapolis, MN4 Days
2. Minneapolis, MN5 Days
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:5
General Business Experience:4
Specific Industry Experience:2
Formal Education:2
Psychological Profile:1
Personal Interview(s):4

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Not Allowed
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?No

Expansion Plans

Projected New Units Over Next 12 months:

   15
U.S.:Yes, All United States
Canada:Yes, All Canada
Overseas:No
 
 
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