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Rotelli Pizza & Pasta
 

ROTELLI is a fast-casual pizza and pasta restaurant that offers superior yet affordable products, prepared fresh to order, and artistically presented in a warm, up-scale environment. Whether it's dine-in, take-out or delivery, our menu contains productswith mass appeal that are made from only the finest, freshest ingredients and include traditional and gourmet pizza, fresh pasta made to order. Our stores can range from 1,800-2,500 square feet and are generally located in high traffic shopping plazas.

Franchisor Background

Year Established:

  1999

Franchising Since:

  1999

Operating Units:

Franchised Units:27 87.1%  
Company-Owned Units:4 12.9%  
 ______ _____  
Total Operating Units:31 100%  
 

Geographic Distribution:

U.S.:41 97.6% In 5 States
Canada:0 0% In 0 Canadian Provinces
International:1 2.4% In 0 Foreign Countries
 ______ _____  
Total:42 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Florida15
2. North Carolina1
3. Pennsylvania3

Registered in Following Registration States:

   California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:

Minimum Net Worth:$100K
Cash Investment:$100-150K
Total Investment:$300-450K
Average Total Investment:$375K
 

Fees:

Initial Franchise Fee:$25K
Average Franchise Fee:$25K
On-Going Royalty:6.0%
Average Royalty:6%
Advertising Fee:3%

Average Number of Employees:

   30 Full-time, 0 Part-time

Space Needs (in square footage):

   N/A

Preferred Sites:

   Storefront, Strip Center

Other Sites:

   End Cap

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:6
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:At Additional Cost
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:At Additional Cost
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:At Additional Cost
800 Telephone Hotline:Included in Fees
 

Training:

1. Instore at Area Developer4-6 Weeks
2. Boca Raton, FL10 Days
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:3
General Business Experience:4
Specific Industry Experience:2
Formal Education:3
Psychological Profile:2
Personal Interview(s):4

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:20 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?Yes, for 1 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   15
U.S.:Yes, All United States
Canada:No
Overseas:No
 
 
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