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Togo’s was opened in Northern California in the early 1970s by a guy who didn’t have a business plan. He just made reasonably priced sandwiches the way he liked them – made to order in a deli style format and stuffed with fresh, wholesome ingredients. Soon there were lines out the door and Togo’s was well on its way to becoming California’s most loved sandwich shop. Now, nearly 40 years later, Togo’s is still crafting the best sandwiches, on the West Coast, with over 240 franchise restaurants serving over a million guests per month. Our bread is baked every day, especially for us, and we’ve added our own selection of hearty soups, fresh salads and specialty wraps worthy of the Togo’s name.
Franchisor Background
Year Established:
1971
Franchising Since:
1971
Operating Units:
Franchised Units:
239
98.8%
Company-Owned Units:
3
1.2%
______
_____
Total Operating Units:
242
100%
Geographic Distribution:
U.S.:
242
100%
In 0 States
Canada:
0
0%
In 0 Canadian Provinces
International:
0
0%
In 0 Foreign Countries
______
_____
Total:
242
100%
North America:
States/Provinces with the largest number of operating units:
Density
Units
1. California
239
Registered in Following Registration States:
Financial Requirements
Investment:
Minimum Net Worth:
$300K
Cash Investment:
$150K
Total Investment:
$257-417K
Average Total Investment:
$300K
Fees:
Initial Franchise Fee:
$40K for 20 yr, $25K for 10 yr
Average Franchise Fee:
$40K
On-Going Royalty:
5%
Average Royalty:
5%
Advertising Fee:
2% currently, but can go up to 5%
Average Number of Employees:
5 Full-time, 8 Part-time
Space Needs (in square footage):
1,200-1,400
Preferred Sites:
Free-standing Building, Storefront, Strip Center, Regional Mall
Other Sites:
Encourage Conversions?
No
Earnings Claims Provided?
Yes
Listed in the SBA Registry?
No
Support and Training
International Franchise Association:
Yes
Canadian Franchise Association:
No
Franchisee Association/Member:
Yes, Member
Size of Corporate Staff:
24
Site Selection Assistance?
Yes
Lease Negotiation Assistance?
Yes
Financial Assistance?
No
Marketing Support:
Co-Op Advertising:
Yes
National Advertising:
No
Regional Advertising:
Yes
Local Advertising:
Yes
Marketing Materials:
Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Trade Show Exhibits, Videos
