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Micro-bakery concept, featuring gourmet and specialty coffees and fresh-baked, on-site baked goods, including muffins, cookies and bagels. Three concept variations are available: TREATS BAKERY (~400 SF) serves the base menu offering; TREATS CAF� (~1,200 SF) also serves sandwiches (baguettes), soups and salads; TREATS COFFEE EMPORIUM (~1,200 SF) also offers coffee beans, coffee-related merchandise and sandwiches.
Franchisor Background
Year Established: 1977
Franchising Since: 1979
Operating Units: |
| Franchised Units: | 89 | | 96.7% | | |
| Company-Owned Units: | 3 | | 3.3% | | |
| | ______ | | _____ | | |
| Total Operating Units: | 92 | | 100% | | |
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Geographic Distribution: |
| U.S.: | 5 | | 5% | | In 3 States |
| Canada: | 95 | | 95% | | In 9 Canadian Provinces |
| International: | 0 | | 0% | | In 0 Foreign Countries |
| | ______ | | _____ | | |
| Total: | 100 | | 100% | | |
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North America: |
| States/Provinces with the largest number of operating units: |
| Density | Units | | | | |
| 1. Alberta | 10 | | 2. Ontario | 70 | | 3. Quebec | 20 |
Registered in Following Registration States: California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington, Wisconsin, District Of Columbia, Alberta
Financial Requirements
Investment: |
| Minimum Net Worth: | $200K |
| Cash Investment: | $40-50K |
| Total Investment: | $100-250K |
| Average Total Investment: | $175K |
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Fees: |
| Initial Franchise Fee: | $25K |
| Average Franchise Fee: | $25K |
| On-Going Royalty: | 7% |
| Average Royalty: | 7% |
| Advertising Fee: | 1% |
Average Number of Employees: 3 Full-time, 2 Part-time
Space Needs (in square footage): 500-1,500
Preferred Sites: Storefront, Strip Center, Regional Mall
Other Sites:
Encourage Conversions? Yes
Earnings Claims Provided? No
Listed in the SBA Registry? No
Support and Training
| International Franchise Association: | No |
| Canadian Franchise Association: | No |
| Franchisee Association/Member: | No |
| Size of Corporate Staff: | 15 |
| Site Selection Assistance? | Yes |
| Lease Negotiation Assistance? | Yes |
| Financial Assistance? | No |
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Marketing Support: |
| Co-Op Advertising: | No |
| National Advertising: | No |
| Regional Advertising: | No |
| Local Advertising: | No |
| Marketing Materials: | None Specified |
| Additional Services: | None Specified |
| Other Marketing Support: | None Specified |
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On-Going Support: |
| Central Data Processing: | Not Applicable |
| Central Purchasing: | Included in Fees |
| Field Operation Evaluation: | Included in Fees |
| Field Training: | Included in Fees |
| Initial Store Opening: | Included in Fees |
| Inventory Control: | Not Applicable |
| Franchisee Newsletter: | Included in Fees |
| Regional or National Meetings: | Included in Fees |
| 800 Telephone Hotline: | Included in Fees |
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Training: |
| 1. Training Center | 2 Weeks | | 2. On-Site | |
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Franchisee Qualifications
| Ranked from 1 (unimportant) to 5 (important): |
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| Financial Net Worth: | 3 |
| General Business Experience: | 3 |
| Specific Industry Experience: | 3 |
| Formal Education: | 2 |
| Psychological Profile: | 3 |
| Personal Interview(s): | 5 |
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Minority Representation
Units Owned by Minorities: |
| African-American: | N/A |
| Asian-American: | N/A |
| Hispanic: | N/A |
| Native American: | N/A |
| Other: | N/A |
| Specific Minority: | N/A |
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Terms of Contract
| Term of Initial Contract: | Lease Year(s) |
| Term of Renewal Period: | Year(s) |
| Passive Ownership: | Allowed, But Discouraged |
| Area Development Agreements? | Yes, for 1 Year(s) |
| Sub-Franchising Contracts? | Yes |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
Projected New Units Over Next 12 months: 12
| U.S.: | Yes, East Coast |
| Canada: | Yes, All Canada |
| Overseas: | Yes, Chile, Brazil, Middle East |
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