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Founded
in 1977 with an old family chocolate chip cookie recipe, Great American Cookies
offers fresh-baked cookies made daily with hand-scooped batter.Great American Cookies has set the standard
for gourmet cookie sales in shopping centers, and has expanded its product line
to include brownies and the famous Cookie Cake. The strength of its recipes and
celebratory, fun environment has boosted Great American Cookies to the leading
position in mall-based cookie stores.
Great
American Cookies is part of NexCen Brands, which manages six franchised brands
in the QSR and retail industries; including Pretzelmaker/Pretzel Time, Marble
Slab Creamery, MaggieMoo’s, The Athlete’s Foot and Shoebox, New York. NexCen
franchises total approximately 1,900 franchised stores in 42 countries. NexCen
plans to expand the Great American Cookies concept beyond shopping malls and
into the corporate gifts business. NexCen is also exploring opportunities to
add pretzels and ice cream to the Great American Cookies product line, while
retaining the high-quality products that have propelled over 30 years of
consistent growth.
Operating Units
12/31/2006
12/31/2007
12/31/2008
Franchised
291
286
288
%
Change
--
-1.7%
0.7%
Company-Owned
0
0
0
%
Change
--
0.0%
0.0%
Total
291
286
288
%
Change
--
-1.7%
0.7%
Franchised
as % of Total
100.00%
100.00%
100.00%
Investment
Required
The
fee for a Great American Cookies franchise is $25,000, with a discounted fee
for franchisees opening multiple stores or certain co-branded stores.
Great
American Cookies provides the following range of investments required to open
your initial franchise. The range assumes that all items are paid for in cash.
To the extent that you choose to finance any of these expense items, your front-end
investment could be substantially reduced.
Item
Established Low
Range
Established High
Range
Franchise
Fee
$20,000
$25,000
Real Estate and Improvements
$110,000 - $114,000
$170,000 - $242,500
Cookie Ingredients
$5,000
$10,000
Other Initial Inventory
$2,500
$9,500
Computer System
$2,200
$3,000
Training Expenses
$1,000
$5,000
Opening Advertising
$3,000
$3,000
Other
Prepaid Deposits and Expenses
$3,000
$5,000
Professional Fees
$2,000
$6,000
Insurance (3 months)
$2,500
$3,500
Miscellaneous Opening Costs
$5,000
$10,000
Additional Funds (3 months)
$5,000
$10,000
Total Investment
$166,200 - $170,200
$260,000 - $332,500
On-going
Expenses
Great
American Cookies franchisees pay a royalty fee equal to 6% of net sales for the
preceding month and a marketing fee equal to 1.5% of net sales for the
preceding month.
What You Get—Training
and Support
Training
begins at NexCen University in Norcross, GA, a state-of-the art franchise
training facility.Franchisees are
taught courses by subject experts from the NexCen management team, and also
participate in workshops and seminar presentations. NexCen University utilizes
highly interactive and advanced instructional techniques including video and
online demonstrations.
In
addition to initial training, franchisees receive assistance with site
selection, design and construction.Field representatives visit franchisees periodically to provide
marketing and operations consultation. Great American Cookies provides
marketing and public relations support, which builds brand awareness, drives
traffic to the store, creates brand loyalty, and increases visit
frequency.Franchisees also have the
opportunity to network with fellow owners who can impart their experience and
knowledge.
Territory
Great
American Cookies does not grant exclusive territories.
