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Adventures In Advertising

Adventures in Advertising Franchise, Inc. (AIAFI) is an international network of over 450 individually owned and operated, professional promotional product distributorships. Ranked in Entrepreneur Magazine as the #1 franchise in its category, AIAFI offers unlimited capital to grow your business, a complete training and education program, and support from top industry professionals.

Franchisor Background

Year Established:

1979

Franchising Since:

1994

Operating Units:
Franchised Units:	310	100%
Company-Owned Units:	0	0%
	______	_____
Total Operating Units:	310	100%

Geographic Distribution:
U.S.:	255	82.3%	In 44 States
Canada:	55	17.7%	In 9 Canadian Provinces
International:	0	0%	In 0 Foreign Countries
	______	_____
Total:	310	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. California	26
2. Florida	18
3. Texas	16

Registered in Following Registration States:

California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta

Financial Requirements

Investment:
Minimum Net Worth:	$10K
Cash Investment:	$50-100K
Total Investment:	$30-65K
Average Total Investment:	$48K

Fees:
Initial Franchise Fee:	$35K
Average Franchise Fee:	$16K
On-Going Royalty:	4-7%
Average Royalty:	6%
Advertising Fee:	.25-1%

Average Number of Employees:

1-2 Full-time, 0 Part-time

Space Needs (in square footage):

Preferred Sites:

Home-based

Other Sites:

Encourage Conversions?

Yes

Earnings Claims Provided?

Listed in the SBA Registry?

Support and Training

International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	60
Site Selection Assistance?	No
Lease Negotiation Assistance?	No
Financial Assistance?	Yes, Direct

Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Not Applicable
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees

Training:

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	3
General Business Experience:	3
Specific Industry Experience:	3
Formal Education:	2
Psychological Profile:	5
Personal Interview(s):	5

Minority Representation

Units Owned by Minorities:
African-American:	N/A
Asian-American:	N/A
Hispanic:	N/A
Native American:	N/A
Other:	N/A
Specific Minority:	N/A

Terms of Contract

Term of Initial Contract:	5 Year(s)
Term of Renewal Period:	5 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes

Expansion Plans

Projected New Units Over Next 12 months:

U.S.:	Yes, All United States
Canada:	Yes, All Canada
Overseas:	No

Franchisor Background

Year Established:

Franchising Since:

Operating Units:

Geographic Distribution:

North America: