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Baskin-Robbins
 

BASKIN-ROBBINS develops, operates and franchises retail stores that sell ice cream, frozen yogurt and other approved services. In some markets, BASKIN-ROBBINS, together with TOGO'S and/or DUNKIN' DONUTS, offers multiple brand combinations of the three brands. TOGO'S, BASKIN-ROBBINS and DUNKIN' DONUTS are all subsidiaries of Dunkin' Brands, Inc.

Franchisor Background

Year Established:

  1950

Franchising Since:

  1950

IFA Member



Operating Units:

Franchised Units:6,000 100%  
Company-Owned Units:1 0%  
 ______ _____  
Total Operating Units:6,001 100%  
 

Geographic Distribution:

U.S.:3,358 56% In 41 States
Canada:620 10.3% In 9 Canadian Provinces
International:2,022 33.7% In 10 Foreign Countries
 ______ _____  
Total:6,000 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. California554
2. Illinois195
3. New York181

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:

Minimum Net Worth:$300K
Cash Investment:$100K
Total Investment:$250K
Average Total Investment:$250K
 

Fees:

Initial Franchise Fee:$40K
Average Franchise Fee:$40K
On-Going Royalty:5-5.9%
Average Royalty:5%
Advertising Fee:5%

Average Number of Employees:

   NA Full-time, 0 Part-time

Space Needs (in square footage):

   N/A

Preferred Sites:

   Free-standing Building, Storefront, Strip Center, Regional Mall

Other Sites:

  

Encourage Conversions?

   No

Earnings Claims Provided?

   Yes

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff:N/A
Site Selection Assistance?Not Applicable
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Direct
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Not Applicable
Inventory Control:Not Applicable
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Randolph, MA51 Days
2. Another Location3.5 Days
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:N/A
General Business Experience:N/A
Specific Industry Experience:N/A
Formal Education:N/A
Psychological Profile:N/A
Personal Interview(s):N/A

Minority Representation

Units Owned by Minorities:

African-American:0
Asian-American:0
Hispanic:0
Native American:0
Other:0
Specific Minority:Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:20 Year(s)
Term of Renewal Period: Year(s)
Passive Ownership:Allowed
Area Development Agreements?Yes, for 1 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   27
U.S.:Yes, All Regions
Canada:Yes, All Canada
Overseas:Yes, All Countries
 
 
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