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Deck The Walls
 

DECK THE WALLS is the nation's largest specialty retailer of art, custom framing & wall décor. Each store carries a large selection of limited & open edition prints, custom frame molding & mats. Easy to learn & operate; exceptional training & support; national buying power & proven marketing programs. Stores located in high-traffic regional malls & shopping centers. Rewarding business in a growing industry.

Franchisor Background

Year Established:

  1979

Franchising Since:

  1981

IFA Member



Operating Units:

Franchised Units:32 100%  
Company-Owned Units:0 0%  
 ______ _____  
Total Operating Units:32 100%  
 

Geographic Distribution:

U.S.:32 100% In 25 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:32 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Texas17
2. Pennsylvania14
3. Florida12

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:

Minimum Net Worth:$250K
Cash Investment:$50K-60K
Total Investment:$156.8K-233.4K
Average Total Investment:$195K
 

Fees:

Initial Franchise Fee:$30K
Average Franchise Fee:$30K
On-Going Royalty:6%
Average Royalty:6%
Advertising Fee:2%

Average Number of Employees:

   1 Full-time, 2 Part-time

Space Needs (in square footage):

   1,200-1,600

Preferred Sites:

   Strip Center, Regional Mall

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff:26
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Indirect
 

Marketing Support:

Co-Op Advertising:Yes
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. St. Louis, MO2 Weeks
2. Store4 Days
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:4
General Business Experience:5
Specific Industry Experience:1
Formal Education:3
Psychological Profile:3
Personal Interview(s):4

Minority Representation

Units Owned by Minorities:

African-American:0
Asian-American:2
Hispanic:0
Native American:0
Other:2
Specific Minority:Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Allowed
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   0
U.S.:Yes, All United States
Canada:No
Overseas:No
 
 
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