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Discovery Map International
Headquartered in the Green Mountains of Vermont Discovery Map International, Inc. (DMI) has been creating and publishing beautifully illustrated, hand-drawn alternative advertising maps for over 30 years. In 1993 we were predominantly a Northeastern operation, but due to increasing demand and success, DMI (at that time called Resort Maps) expanded its reach by developing a franchise model for individual ownership and distribution of its maps of resort towns, vacation destinations and cities all over the U.S. and beyond. Today, that network of franchises has grown to 126 Discovery Map® maps in publication in the US, the UK, Puerto Rico and Costa Rica, with several more in the process of being published. Nearly 25 million Discovery Map® maps will be printed and distributed in 2012 and these figures continue to grow.
Franchisor Background
Year Established:
1981
Franchising Since:
1993
IFA Member
Operating Units:
Franchised Units:
126
100%
Company-Owned Units:
0
0%
______
_____
Total Operating Units:
126
100%
Geographic Distribution:
U.S.:
122
96.8%
In 12 States
Canada:
1
0.8%
In 1 Canadian Provinces
International:
3
2.4%
In 3 Foreign Countries
______
_____
Total:
126
100%
North America:
States/Provinces with the largest number of operating units:
Density
Units
1. Vermont
12
2. Colorado
10
3. Massachusetts
10
Registered in Following Registration States:
California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington, Wisconsin
Financial Requirements
Investment:
Minimum Net Worth:
$100K
Cash Investment:
$40K
Total Investment:
$35-45K
Average Total Investment:
$40K
Fees:
Initial Franchise Fee:
$25K
Average Franchise Fee:
$25K
On-Going Royalty:
10
Average Royalty:
10%
Advertising Fee:
1% of revenue
Average Number of Employees:
NA Full-time, NA Part-time
Space Needs (in square footage):
N/A
Preferred Sites:
Other Sites:
Encourage Conversions?
Not Applicable
Earnings Claims Provided?
Yes
Listed in the SBA Registry?
No
Support and Training
International Franchise Association:
Yes
Canadian Franchise Association:
No
Franchisee Association/Member:
Yes, Not a Member
Size of Corporate Staff:
10
Site Selection Assistance?
Not Applicable
Lease Negotiation Assistance?
Not Applicable
Financial Assistance?
No
Marketing Support:
Co-Op Advertising:
No
National Advertising:
Yes
Regional Advertising:
Yes
Local Advertising:
Yes
Marketing Materials:
Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
