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Foliage Design Systems

FOLIAGE DESIGN SYSTEMS is one of the largest interior plant maintenance companies in the U. S., according to Interiorscape Magazine. FOLIAGE DESIGN franchisees learn the business from the ground up in an intensive training program followed by training sessions in the field. Franchisees are taught design, sales and maintenance of interior foliage plants.

Franchisor Background

Year Established:

1971

Franchising Since:

1980

Operating Units:
Franchised Units:	32	91.4%
Company-Owned Units:	3	8.6%
	______	_____
Total Operating Units:	35	100%

Geographic Distribution:
U.S.:	35	100%	In 18 States
Canada:	0	0%	In 0 Canadian Provinces
International:	0	0%	In 0 Foreign Countries
	______	_____
Total:	35	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. Florida	13
2. South Carolina	4
3. Mississippi	3

Registered in Following Registration States:

California, Florida, Maryland, Virginia

Financial Requirements

Investment:
Minimum Net Worth:	$
Cash Investment:	$20K
Total Investment:	$44-64K
Average Total Investment:	$50K

Fees:
Initial Franchise Fee:	$20K/min.pop.400,000
Average Franchise Fee:	$21K
On-Going Royalty:	6%
Average Royalty:	6%
Advertising Fee:	0%

Average Number of Employees:

4 Full-time, 2 Part-time

Space Needs (in square footage):

200

Preferred Sites:

Other Sites:

Greenhouse, Warehouse

Encourage Conversions?

Earnings Claims Provided?

Listed in the SBA Registry?

Support and Training

International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	8
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	No
Financial Assistance?	No

Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Not Applicable
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees

Training:
1. Headquarters	8-10 Days
2. Field	3-5 Days

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	4
General Business Experience:	5
Specific Industry Experience:	3
Formal Education:	3
Psychological Profile:	1
Personal Interview(s):	5

Minority Representation

Units Owned by Minorities:
African-American:	N/A
Asian-American:	N/A
Hispanic:	N/A
Native American:	N/A
Other:	N/A
Specific Minority:	Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes

Expansion Plans

Projected New Units Over Next 12 months:

U.S.:	Yes, All United States
Canada:	Yes, All Canada
Overseas:	Yes, Europe, Asia, Mexico, South America

Franchisor Background

Year Established:

Franchising Since:

Operating Units:

Geographic Distribution:

North America: