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Friendly's Restaurants
 

FRIENDLY'S is a full-service restaurant chain with ice cream a key point of difference. FRIENDLY'S has experienced growth in every year since 2000. The franchisee will receive support, including training, marketing, site selection, restaurant openings and on-going operational assistance.

Franchisor Background

Year Established:

  1935

Franchising Since:

  1997

IFA Member



Operating Units:

Franchised Units:192 37.9%  
Company-Owned Units:315 62.1%  
 ______ _____  
Total Operating Units:507 100%  
 

Geographic Distribution:

U.S.:507 100% In 16 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:507 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Massachusetts122
2. New York115
3. Pennsylvania66

Registered in Following Registration States:

   Florida, Illinois, Indiana, Maryland, New York, Rhode Island, Virginia

Financial Requirements

Investment:

Minimum Net Worth:$1.5MM-650Liq
Cash Investment:$475-650K
Total Investment:$475.4K-1.9MM
Average Total Investment:$1216K
 

Fees:

Initial Franchise Fee:$30-35K
Average Franchise Fee:$32K
On-Going Royalty:4%
Average Royalty:4%
Advertising Fee:3%

Average Number of Employees:

   40 Full-time, 35 Part-time

Space Needs (in square footage):

   4,500

Preferred Sites:

   Free-standing Building

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   Yes

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:325
Site Selection Assistance?Yes
Lease Negotiation Assistance?No
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Included in Fees
Central Purchasing:At Additional Cost
Field Operation Evaluation:Included in Fees
Field Training:At Additional Cost
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:At Additional Cost
800 Telephone Hotline:Not Applicable
 

Training:

1. Corporate Training Center12 Weeks
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:N/A
General Business Experience:N/A
Specific Industry Experience:N/A
Formal Education:N/A
Psychological Profile:N/A
Personal Interview(s):N/A

Minority Representation

Units Owned by Minorities:

African-American:1
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:10
Specific Minority:Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:20 Year(s)
Term of Renewal Period:10-20 Year(s)
Passive Ownership:Not Allowed
Area Development Agreements?Yes, for 1 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   10
U.S.:Yes, SE, NE, Mid-Atlantic
Canada:No
Overseas:No
 
 
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