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Interiors By Decorating Den
Celebrating our 40th successful year, INTERIORS BY DECORATING DEN is the premier international, shop-at-home interior decorating franchise in the world. Our company-trained interior decorators bring thousands of samples including window coverings, wall coverings, floor coverings, furniture and accessories to their customers' homes in our uniquely equipped COLORVAN. Special business features include: home-based, marketing systems, business systems, training, support and complete sampling.
Franchisor Background
Year Established:
1969
Franchising Since:
1970
IFA Member
Operating Units:
Franchised Units:
358
100%
Company-Owned Units:
0
0%
______
_____
Total Operating Units:
358
100%
Geographic Distribution:
U.S.:
471
93.6%
In 0 States
Canada:
32
6.4%
In 0 Canadian Provinces
International:
0
0%
In 0 Foreign Countries
______
_____
Total:
503
100%
North America:
States/Provinces with the largest number of operating units:
Density
Units
1. Florida
33
2. North Carolina
28
3. Texas
27
Registered in Following Registration States:
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta
Financial Requirements
Investment:
Minimum Net Worth:
$50K
Cash Investment:
$15K
Total Investment:
$44-53K
Average Total Investment:
$49K
Fees:
Initial Franchise Fee:
$30K
Average Franchise Fee:
$30K
On-Going Royalty:
7-9%
Average Royalty:
8%
Advertising Fee:
4%/$100 Min
Average Number of Employees:
1 Full-time, 0 Part-time
Space Needs (in square footage):
N/A
Preferred Sites:
Home-based
Other Sites:
Possibly studio when franchisee is ready
Encourage Conversions?
Yes
Earnings Claims Provided?
No
Listed in the SBA Registry?
No
Support and Training
International Franchise Association:
Yes
Canadian Franchise Association:
No
Franchisee Association/Member:
Yes, Member
Size of Corporate Staff:
40
Site Selection Assistance?
Not Applicable
Lease Negotiation Assistance?
Not Applicable
Financial Assistance?
No
Marketing Support:
Co-Op Advertising:
No
National Advertising:
Yes
Regional Advertising:
No
Local Advertising:
No
Marketing Materials:
Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
