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Johnny Rockets
 

Johnny Rockets is an international retro diner chain that provides the food and friendliness of feel-good Americana. On June 6, 1986, the first Johnny Rockets opened on Melrose Avenue in Los Angeles, offering guests friendly service and great food in an atmosphere that is fun and nostalgic. Every Johnny Rockets restaurant boasts great-tasting food from a menu of all-American favorites including juicy hamburgers, hand-dipped shakes & malts and freshly-baked apple pie. Guests also enjoy an all-American diner look and feel, servers who know the secret behind getting ketchup out of the bottle, tabletop jukeboxes that belt out tunes for a nickel and authentic decor. Johnny Rockets is the place where every Guest can enjoy all-American favorites served with a smile!

Franchisor Background

Year Established:

  1986

Franchising Since:

  1987

IFA Member



Operating Units:

Franchised Units:263 91%  
Company-Owned Units:26 9%  
 ______ _____  
Total Operating Units:289 100%  
 

Geographic Distribution:

U.S.:291 91.2% In 28 States
Canada:3 0.9% In 3 Canadian Provinces
International:25 7.8% In 9 Foreign Countries
 ______ _____  
Total:319 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. California43
2. Florida24
3. New York13

Registered in Following Registration States:

  

Financial Requirements

Investment:

Minimum Net Worth:$1MM
Cash Investment:$250-500K
Total Investment:$636-875K
Average Total Investment:$756K
 

Fees:

Initial Franchise Fee:$49K
Average Franchise Fee:$49K
On-Going Royalty:5% of gross sale
Average Royalty:5%
Advertising Fee:3% of Gross

Average Number of Employees:

   1 Server/12 Guests Full-time, 0 Part-time

Space Needs (in square footage):

   500-2,400

Preferred Sites:

   Free-standing Building, Storefront, Strip Center, Regional Mall

Other Sites:

  

Encourage Conversions?

   No

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:40
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Not Applicable
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. 1of 6 Locations6 Weeks
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:N/A
General Business Experience:N/A
Specific Industry Experience:N/A
Formal Education:N/A
Psychological Profile:N/A
Personal Interview(s):N/A

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:5 Year(s)
Passive Ownership:Allowed
Area Development Agreements?Yes, for 0 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

  
U.S.:Yes, All United States
Canada:Yes
Overseas:Yes, All Countries
 
 
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