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Maui Wowi Hawaiian Coffees And Smoothies
 

Ranked as # 175 in Inc 500, with over 350 locations, MAUI WOWI HAWAIIAN is the #1 largest smoothie/coffee franchise in the world. With 24/7 support and extensive training, MAUI WOWI HAWAIIAN offers a simple, profitable and flexible business business model. MAUI WOWI HAWAIIAN has thousands of locations and events throughout the country waiting for a MAUI WOWI HAWAIIAN franchise owner. Because of our flexibility, low investment and variety of business models, MAUI WOWI HAWAIIAN is the fastest-growing franchise.

Franchisor Background

Year Established:

  1983

Franchising Since:

  1997

IFA Member



CFA Member



Operating Units:

Franchised Units:235 99.6%  
Company-Owned Units:1 0.4%  
 ______ _____  
Total Operating Units:236 100%  
 

Geographic Distribution:

U.S.:501 100% In 47 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:501 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:

Minimum Net Worth:$250K
Cash Investment:$50K+
Total Investment:$42.2-250K
Average Total Investment:$146K
 

Fees:

Initial Franchise Fee:$29.5-59.5K
Average Franchise Fee:$44K
On-Going Royalty:0%
Average Royalty:0%
Advertising Fee:12%

Average Number of Employees:

   2 Full-time, 0 Part-time

Space Needs (in square footage):

   100

Preferred Sites:

   Home-based

Other Sites:

   Kiosk

Encourage Conversions?

   Yes

Earnings Claims Provided?

   Yes

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:Yes
Franchisee Association/Member:No
Size of Corporate Staff:150
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Indirect
 

Marketing Support:

Co-Op Advertising:Yes
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Denver, CO5 Days
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:2
General Business Experience:2
Specific Industry Experience:1
Formal Education:1
Psychological Profile:1
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:90% Women
Specific Minority:MAUI WOWI Provides assistance in acquiring MBE/WBE/DBE status. In our particular non-traditional site locations such as airports, convention centers, stadiums and arenas, a minority status allows franchisees increased access in site acquisition and contracts. Minority status in our franchise is a giant benefit for fulfilling equal opportunity contracts in municipal and government facilities. Most franchisees work as couples with the wife owning a majority of the stock.

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period: Year(s)
Passive Ownership:Allowed
Area Development Agreements?Yes, for 1 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   250-300
U.S.:Yes, All United States
Canada:Yes, All Canada
Overseas:Yes, All Countries
 
 
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