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Michel's Baguette (Canada)
 

European bakery/cafe, featuring authentic European breads, rolls, and pastries. In addition, we offer gourmet soups, salads, sandwiches, and hot entrees. We also serve a variety of beverages including espresso, gourmet coffee, teas and fruit juices. In addition to our full store, we have a "grab 'n' go" version as well.

Franchisor Background

Year Established:

  1980

Franchising Since:

  1994

Operating Units:

Franchised Units:9 69.2%  
Company-Owned Units:4 30.8%  
 ______ _____  
Total Operating Units:13 100%  
 

Geographic Distribution:

U.S.:0 0% In 0 States
Canada:13 100% In 3 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:13 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Ontario13
2. Alberta3
3. British Columbia1

Registered in Following Registration States:

   Alberta

Financial Requirements

Investment:

Minimum Net Worth:$500K
Cash Investment:$300K+
Total Investment:$350K-650K
Average Total Investment:$500K
 

Fees:

Initial Franchise Fee:$40K
Average Franchise Fee:$40K
On-Going Royalty:6%
Average Royalty:6%
Advertising Fee:0.5%

Average Number of Employees:

   10 Full-time, 8-12 Part-time

Space Needs (in square footage):

   4,000

Preferred Sites:

   Storefront, Strip Center, Regional Mall

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:No
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:35
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Included in Fees
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:At Additional Cost
800 Telephone Hotline:Not Applicable
 

Training:

1. Toronto, ON or Dallas, TX3 Months
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:5
General Business Experience:4
Specific Industry Experience:3
Formal Education:3
Psychological Profile:4
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Not Allowed
Area Development Agreements?Yes, for 1 Year(s)
Sub-Franchising Contracts?Yes
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   10
U.S.:No
Canada:Yes, All Canada
Overseas:Yes, Middle East, Europe, South America
 
 
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