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Midas
Put your trust in the Midas touch. Midas is proud to be one of North America’s original franchise opportunities – and one of its best. Consider the opportunity: A world famous brand and one of the most recognized names in auto repair and maintenance. To many consumers in North America, you are a trusted household name the day you open your doors for business. The Midas brand name is an important competitive advantage for you as you establish your business. As a Midas franchisee, you can experience the best of both worlds: the support of an experienced franchise organization combined with satisfaction of operating your very own auto service business.
Franchisor Background
Year Established:
1956
Franchising Since:
1956
IFA Member
CFA Member
Operating Units:
Franchised Units:
2,222
95.5%
Company-Owned Units:
104
4.5%
______
_____
Total Operating Units:
2,326
100%
Geographic Distribution:
U.S.:
1,326
58.8%
In 50 States
Canada:
154
6.8%
In 9 Canadian Provinces
International:
774
34.3%
In 19 Foreign Countries
______
_____
Total:
2,254
100%
North America:
States/Provinces with the largest number of operating units:
Density
Units
Registered in Following Registration States:
California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, Wisconsin
Financial Requirements
Investment:
Minimum Net Worth:
$250-300K
Cash Investment:
$75-100K
Total Investment:
$126.5-390K
Average Total Investment:
$258K
Fees:
Initial Franchise Fee:
$30K
Average Franchise Fee:
$30K
On-Going Royalty:
10%
Average Royalty:
10%
Advertising Fee:
Included
Average Number of Employees:
6 Full-time, 4 Part-time
Space Needs (in square footage):
3,500-5,500
Preferred Sites:
Free-standing Building
Other Sites:
Encourage Conversions?
Yes
Earnings Claims Provided?
Yes
Listed in the SBA Registry?
Yes
Support and Training
International Franchise Association:
Yes
Canadian Franchise Association:
Yes
Franchisee Association/Member:
Yes, Member
Size of Corporate Staff:
197
Site Selection Assistance?
Yes
Lease Negotiation Assistance?
Yes
Financial Assistance?
Yes, Indirect
Marketing Support:
Co-Op Advertising:
No
National Advertising:
Yes
Regional Advertising:
Yes
Local Advertising:
Yes
Marketing Materials:
Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
