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Plato's Closet
PLATO'S CLOSET stores buy and sell gently used, brand-name apparel and accessories for teens and young adults. Customers have the opportunity to sell their used items to a PLATO'S CLOSET store when outgrown and to purchase quality used clothing and accessories at prices lower than new merchandise.
Franchisor Background
Year Established:
1998
Franchising Since:
1999
IFA Member
CFA Member
Operating Units:
Franchised Units:
320
100%
Company-Owned Units:
0
0%
______
_____
Total Operating Units:
320
100%
Geographic Distribution:
U.S.:
272
100%
In 1 States
Canada:
0
0%
In 0 Canadian Provinces
International:
0
0%
In 0 Foreign Countries
______
_____
Total:
272
100%
North America:
States/Provinces with the largest number of operating units:
Density
Units
1. Ohio
23
2. Florida
21
3. Indiana
15
Registered in Following Registration States:
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia
Financial Requirements
Investment:
Minimum Net Worth:
$200K
Cash Investment:
$53-98.7K
Total Investment:
$197.7-376K
Average Total Investment:
$287K
Fees:
Initial Franchise Fee:
$20K
Average Franchise Fee:
$20K
On-Going Royalty:
4%
Average Royalty:
4%
Advertising Fee:
$500/Yr.
Average Number of Employees:
3 Full-time, 2 Part-time
Space Needs (in square footage):
2,500-3,000
Preferred Sites:
Strip Center
Other Sites:
Encourage Conversions?
No
Earnings Claims Provided?
Yes
Listed in the SBA Registry?
No
Support and Training
International Franchise Association:
Yes
Canadian Franchise Association:
Yes
Franchisee Association/Member:
No
Size of Corporate Staff:
97
Site Selection Assistance?
Yes
Lease Negotiation Assistance?
Yes
Financial Assistance?
No
Marketing Support:
Co-Op Advertising:
No
National Advertising:
No
Regional Advertising:
No
Local Advertising:
No
Marketing Materials:
Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
