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Russo's New York Pizzeria
 

From homemade pasta and calzones to New York-style pizza and coal-fired pizza, New York Pizzeria will help you attract loyal customers day after day. From the freshest ingredients to the right equipment (including brick and coal-fired pizza ovens), it doesn't get more authentic than this. Our traditional Italian decor and neighborhood pizzeria simplicity creates a home-style ambiance that attracts an upscale customer base.

Franchisor Background

Year Established:

  1978

Franchising Since:

  1992

IFA Member



Operating Units:

Franchised Units:26 83.9%  
Company-Owned Units:5 16.1%  
 ______ _____  
Total Operating Units:31 100%  
 

Geographic Distribution:

U.S.:31 100% In 2 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:31 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Texas27
2. Tennessee1

Registered in Following Registration States:

  

Financial Requirements

Investment:

Minimum Net Worth:$750K
Cash Investment:$85-200K
Total Investment:$350-1500K
Average Total Investment:$925K
 

Fees:

Initial Franchise Fee:$35K
Average Franchise Fee:$35K
On-Going Royalty:7%
Average Royalty:7%
Advertising Fee:2%

Average Number of Employees:

   10 Full-time, 6 Part-time

Space Needs (in square footage):

   N/A

Preferred Sites:

   Free-standing Building, Storefront

Other Sites:

  

Encourage Conversions?

   No

Earnings Claims Provided?

   Yes

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:4
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Indirect
 

Marketing Support:

Co-Op Advertising:Yes
National Advertising:Yes
Regional Advertising:No
Local Advertising:No
Marketing Materials:Brochures, Coupons/rebates, Direct Mailers, Emails, Radio Ads
Additional Services:Grand Opening, In-house Marketing, Marketing Research
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:At Additional Cost
Central Purchasing:Not Applicable
Field Operation Evaluation:At Additional Cost
Field Training:At Additional Cost
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Not Applicable
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Corporate Store, Houston, TX4 to 8 Weeks
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:5
General Business Experience:2
Specific Industry Experience:2
Formal Education:3
Psychological Profile:4
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:3
Native American:N/A
Other:14
Specific Minority:Lease Negotiations, Flexibility in Store, Loan Assistance, Initial Inventory, Managerial Training, Mentoring

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:5 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   15
U.S.:Yes, All United States
Canada:Yes, All Canada
Overseas:Yes, All Countries
 
 
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