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Sensible Car Rental
 

We offer a rental car program which provides training, insurance and support. Majority of franchisee are used car dealers and other automotive related businesspersons.

Franchisor Background

Year Established:

  1986

Franchising Since:

  1986

Operating Units:

Franchised Units:140 100%  
Company-Owned Units:0 0%  
 ______ _____  
Total Operating Units:140 100%  
 

Geographic Distribution:

U.S.:140 100% In 22 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:140 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. New York25
2. New Jersey24
3. Massachusetts10

Registered in Following Registration States:

   Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, District Of Columbia, Alberta

Financial Requirements

Investment:

Minimum Net Worth:$Varies
Cash Investment:$20-25K
Total Investment:$46.4-69.5K
Average Total Investment:$58K
 

Fees:

Initial Franchise Fee:$6-10K
Average Franchise Fee:$8K
On-Going Royalty:$10-15/Car
Average Royalty:-1%
Advertising Fee:0%

Average Number of Employees:

   1 Full-time, 1 Part-time

Space Needs (in square footage):

   N/A

Preferred Sites:

   Free-standing Building

Other Sites:

  

Encourage Conversions?

   Not Applicable

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:No
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff:10
Site Selection Assistance?No
Lease Negotiation Assistance?No
Financial Assistance?Yes, Direct
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:At Additional Cost
Initial Store Opening:Not Applicable
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Matawan, NJ2 Days
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:2
General Business Experience:3
Specific Industry Experience:4
Formal Education:2
Psychological Profile:2
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:3
Asian-American:0
Hispanic:4
Native American:0
Other:N/A
Specific Minority:Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:Perpetual Year(s)
Term of Renewal Period: Year(s)
Passive Ownership:Not Allowed
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   25
U.S.:Yes, All United States
Canada:No
Overseas:No
 
 
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