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Shakey's Restaurants
 

SHAKEY'S offers a wide selection of freshly-prepared foods, consisting of a variety of pizzas, chicken and pasta and more than 50 freshly-prepared lunch and dinner items. SHAKEY'S features both pizza and fried chicken and the Bunch of Lunch all-you-can-eat buffet. Serves beer and wine and every store has a game room with approximately 15 redemption games. 64 restaurants in the US and 250 worldwide. Current prototype store has 6,000 SF and seats 200 customers. Average check was $7.25 in 2003.

Franchisor Background

Year Established:

  1954

Franchising Since:

  1957

IFA Member



Operating Units:

Franchised Units:61 70.9%  
Company-Owned Units:25 29.1%  
 ______ _____  
Total Operating Units:86 100%  
 

Geographic Distribution:

U.S.:84 100% In 7 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:84 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. California56

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta

Financial Requirements

Investment:

Minimum Net Worth:$N/A
Cash Investment:$25-250K
Total Investment:$461K-1.68MM
Average Total Investment:$1070K
 

Fees:

Initial Franchise Fee:$25K
Average Franchise Fee:$25K
On-Going Royalty:5%
Average Royalty:5%
Advertising Fee:6%-5% Local

Average Number of Employees:

   10-24 Full-time, 45% Part-time

Space Needs (in square footage):

   4,000-6,000

Preferred Sites:

   Free-standing Building, Strip Center

Other Sites:

  

Encourage Conversions?

   No

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff:6
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:At Additional Cost
800 Telephone Hotline:Not Applicable
 

Training:

1. CA6 Weeks
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:4
General Business Experience:4
Specific Industry Experience:4
Formal Education:2
Psychological Profile:2
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:10/5/5 Year(s)
Term of Renewal Period: Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?Yes, for 1 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   10
U.S.:Yes, All United States
Canada:No
Overseas:No
 
 
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