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Tasti D-Lite
 

Tasti D-Lite Now more than ever, people need a little Tasti D-Lite... check out this fast-growing good-for-you frozen dessert concept. Simple and fun to operate, featuring a low-cal, low-fat, low-carb product that's been the talk of New York for more than 20 years. Unlike other light concepts, it has a rich texture and a creamy delicious taste. So healthy, it becomes a daily habit! The world's leading guilt-free food franchise. The right opportunity. At the right time.

Franchisor Background

Year Established:

  1987

Franchising Since:

  2008

IFA Member



Operating Units:

Franchised Units:53 96.4%  
Company-Owned Units:2 3.6%  
 ______ _____  
Total Operating Units:55 100%  
 

Geographic Distribution:

U.S.:50 96.2% In 5 States
Canada:0 0% In 0 Canadian Provinces
International:2 3.8% In 1 Foreign Countries
 ______ _____  
Total:52 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. New York56
2. New Jersey4

Registered in Following Registration States:

   California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:

Minimum Net Worth:$250K
Cash Investment:$70K
Total Investment:$101-441.7K
Average Total Investment:$272K
 

Fees:

Initial Franchise Fee:$30K
Average Franchise Fee:$30K
On-Going Royalty:5%
Average Royalty:5%
Advertising Fee:2%

Average Number of Employees:

   2 Full-time, 4 Part-time

Space Needs (in square footage):

   1,000

Preferred Sites:

   Free-standing Building, Storefront, Strip Center, Regional Mall

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:28
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Indirect
 

Marketing Support:

Co-Op Advertising:Yes
National Advertising:No
Regional Advertising:Yes
Local Advertising:Yes
Marketing Materials:Ad Slicks, Coupons/rebates, Direct Mailers, Site Signs, Videos
Additional Services:In-house Marketing, Press Releases, Sales Strategies
Other Marketing Support:Grand Opening
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:At Additional Cost
Inventory Control:Not Applicable
Franchisee Newsletter:Not Applicable
Regional or National Meetings:At Additional Cost
800 Telephone Hotline:Included in Fees
 

Training:

1. Nashville, TN1 Week
2. New York, NY1 Week
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:2
General Business Experience:2
Specific Industry Experience:1
Formal Education:3
Psychological Profile:1
Personal Interview(s):2

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?Yes, for 10 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?No

Expansion Plans

Projected New Units Over Next 12 months:

   52
U.S.:Yes, All United States
Canada:Yes, All Canada
Overseas:Yes, All Countries
 
 
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