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Thrifty Car Rental
 

THRIFTY operates in over 57 countries and territories, with over 1,000 locations throughout North and South America, Europe, the Middle East, Caribbean, Asia and the Pacific, and is one of the fastest-growing car rental company in Canada and Australia. THRIFTY has a significant presence both in the airport and local car rental markets. Approximately 66% of its business is in the airport market, 34% in the local market.

Franchisor Background

Year Established:

  1958

Franchising Since:

  1962

Operating Units:

Franchised Units:824 82.4%  
Company-Owned Units:176 17.6%  
 ______ _____  
Total Operating Units:1,000 100%  
 

Geographic Distribution:

U.S.:374 37.4% In 46 States
Canada:135 13.5% In 10 Canadian Provinces
International:491 49.1% In 0 Foreign Countries
 ______ _____  
Total:1,000 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Ontario59
2. Florida37
3. California34

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:

Minimum Net Worth:$500K
Cash Investment:$150K
Total Investment:$714K-8.4MM
Average Total Investment:$4K
 

Fees:

Initial Franchise Fee:$Varies
Average Franchise Fee:$-1K
On-Going Royalty:3%
Average Royalty:3%
Advertising Fee:2.5-5%

Average Number of Employees:

   4-6 Full-time, 0 Part-time

Space Needs (in square footage):

   Varies

Preferred Sites:

   Free-standing Building, Storefront, Strip Center, Regional Mall

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:No
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:1000
Site Selection Assistance?No
Lease Negotiation Assistance?Yes
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Included in Fees
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Mentor Program at Headquarters in Tulsa, OK5 Days
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:5
General Business Experience:5
Specific Industry Experience:5
Formal Education:3
Psychological Profile:3
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:2
Asian-American:1
Hispanic:9
Native American:0
Other:68 Women, 5 East Indian
Specific Minority:Minority Franchise Development Program: Reduced net worth level from standard minimums maintained in the first year of operation; guaranteed access to an additional source of working capital with reduced repayment requirements; reduction in franchise fee; operating credit for automation or imaging included in the reduced franchise fee structure.

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:5 Year(s)
Passive Ownership:Not Allowed
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   50-75
U.S.:Yes, Selected Markets Remaining
Canada:Yes, All Canada
Overseas:Yes, All Countries
 
 
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