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Treats International
 

Micro-bakery concept, featuring gourmet and specialty coffees and fresh-baked, on-site baked goods, including muffins, cookies and bagels. Three concept variations are available: TREATS BAKERY (~400 SF) serves the base menu offering; TREATS CAFE (~1,200 SF) also serves sandwiches (baguettes), soups and salads; TREATS COFFEE EMPORIUM (~1,200 SF) also offers coffee beans, coffee-related merchandise and sandwiches.

Franchisor Background

Year Established:

  1977

Franchising Since:

  1979

Operating Units:

Franchised Units:89 96.7%  
Company-Owned Units:3 3.3%  
 ______ _____  
Total Operating Units:92 100%  
 

Geographic Distribution:

U.S.:5 5% In 3 States
Canada:95 95% In 9 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:100 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Ontario70
2. Quebec20
3. Alberta10

Registered in Following Registration States:

   California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington, Wisconsin, District Of Columbia, Alberta

Financial Requirements

Investment:

Minimum Net Worth:$200K
Cash Investment:$40-50K
Total Investment:$100-250K
Average Total Investment:$175K
 

Fees:

Initial Franchise Fee:$25K
Average Franchise Fee:$25K
On-Going Royalty:7%
Average Royalty:7%
Advertising Fee:1%

Average Number of Employees:

   3 Full-time, 2 Part-time

Space Needs (in square footage):

   500-1,500

Preferred Sites:

   Storefront, Strip Center, Regional Mall

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:No
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:15
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Not Applicable
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Training Center2 Weeks
2. On-Site
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:3
General Business Experience:3
Specific Industry Experience:3
Formal Education:2
Psychological Profile:3
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:Lease Year(s)
Term of Renewal Period: Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?Yes, for 1 Year(s)
Sub-Franchising Contracts?Yes
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   12
U.S.:Yes, East Coast
Canada:Yes, All Canada
Overseas:Yes, Chile, Brazil, Middle East
 
 
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