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We're Rolling Pretzel Company
 

WE'RE ROLLING PRETZEL COMPANY offers fresh, hand-made soft pretzels, pretzel rods, pretzel dogs and a variety of beverages including fruit smoothies and real lemonade.

Franchisor Background

Year Established:

  1996

Franchising Since:

  2000

IFA Member



Operating Units:

Franchised Units:38 74.5%  
Company-Owned Units:13 25.5%  
 ______ _____  
Total Operating Units:51 100%  
 

Geographic Distribution:

U.S.:51 100% In 6 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:51 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Ohio37
2. Kentucky6
3. Pennsylvania5

Registered in Following Registration States:

   Florida, Indiana, Michigan

Financial Requirements

Investment:

Minimum Net Worth:$100K
Cash Investment:$20-50K
Total Investment:$65-154K
Average Total Investment:$110K
 

Fees:

Initial Franchise Fee:$15K
Average Franchise Fee:$15K
On-Going Royalty:5%
Average Royalty:5%
Advertising Fee:1%

Average Number of Employees:

   3 Full-time, 3 Part-time

Space Needs (in square footage):

   200-1,000

Preferred Sites:

   Storefront, Regional Mall

Other Sites:

   Wal-Mart Supercenter, University Campus, Airports,

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff:6
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:Yes
Marketing Materials:Ad Slicks, Brochures, Coupons/rebates, Emails, Promotional Items, Site Signs
Additional Services:Grand Opening, In-house Marketing, Newsletter, Press Releases, Sales Strategies
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Corporate Office3 Days
2. Corporate Store4 Days
3. On-Site1 Week
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:3
General Business Experience:3
Specific Industry Experience:3
Formal Education:2
Psychological Profile:2
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:0
Asian-American:0
Hispanic:0
Native American:0
Other:6
Specific Minority:Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:5 Year(s)
Term of Renewal Period:5 Year(s)
Passive Ownership:Allowed
Area Development Agreements?Yes, for 5 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   5
U.S.:Yes, All United States
Canada:No
Overseas:No
 
 
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