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Wireless Zone

WIRELESS ZONE stores are primarily retail, with strong emphasis on local ownership, networking and community involvement. Franchise provides local field support staff, centralized advertising and purchasing, initial and on-going training and strong commissions and residual income from Verizon Wireless phones, service, accessories, wireless email, etc. Join a winning team!

Franchisor Background

Year Established:

1988

Franchising Since:

1989

IFA Member

Operating Units:
Franchised Units:	452	95.2%
Company-Owned Units:	23	4.8%
	______	_____
Total Operating Units:	475	100%

Geographic Distribution:
U.S.:	280	100%	In 13 States
Canada:	0	0%	In 0 Canadian Provinces
International:	0	0%	In 0 Foreign Countries
	______	_____
Total:	280	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. Connecticut	46
2. Pennsylvania	38
3. New York	23

Registered in Following Registration States:

Maryland, New York, Rhode Island, Virginia

Financial Requirements

Investment:
Minimum Net Worth:	$NA
Cash Investment:	$50-100K
Total Investment:	$65.3-193.5K
Average Total Investment:	$129K

Fees:
Initial Franchise Fee:	$8.5-25K
Average Franchise Fee:	$17K
On-Going Royalty:	10%
Average Royalty:	10%
Advertising Fee:	$800/Mo.

Average Number of Employees:

2 Full-time, 1 Part-time

Space Needs (in square footage):

1,000

Preferred Sites:

Strip Center, Regional Mall

Other Sites:

Encourage Conversions?

Yes

Earnings Claims Provided?

Listed in the SBA Registry?

Support and Training

International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	64
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Direct

Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Not Applicable

Training:
1. 3rd Party Trainer New Store	2 Days
2. Executive Trainer	Up to 1 Week

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	2
General Business Experience:	4
Specific Industry Experience:	3
Formal Education:	2
Psychological Profile:	1
Personal Interview(s):	5

Minority Representation

Units Owned by Minorities:
African-American:	14
Asian-American:	32
Hispanic:	8
Native American:	2
Other:	N/A
Specific Minority:	Wireless Zone promotes minority franchising with a referral program for existing franchisees that bring additional franchise owners into our program. We also recruit minorities by advertising in newspapers and other prublications that target minority groups.

Terms of Contract

Term of Initial Contract:	7 Year(s)
Term of Renewal Period:	7 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	No
Sub-Franchising Contracts?	Yes
Franchisees Allowed to Expand Within Territory?	Yes

Expansion Plans

Projected New Units Over Next 12 months:

U.S.:	Yes, FL and VA to ME
Canada:	No
Overseas:	No

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Franchisor Background

Year Established:

Franchising Since:

IFA Member

Operating Units:

Geographic Distribution:

North America: