Denny's
203 E. Main St.
Spartanburg, SC 29319
USA
-
(800) 304-0222
/
(864) 597-8000
- (864) 597-7708 (Fax)
For over 60 years, Denny's has been the trusted leader in family dining. Today, Denny's is a true icon, with brand awareness of almost 100%. Having grown to more than 1,700 restaurants and system-wide sales of over $2.5 billion, Denny's is one of the largest and most recognized full-service family restaurant chains in the United States. We rank in the top 100 Chains in Food Service Sales in Nation's Restaurant News, Bond's Top 100 Franchises and are ranked #1 in category by Entrepreneur Magazine's Franchise 500. If you are an experienced restaurateur or businessman, we invite you to contact us and learn more about growth opportunities within our great brand.
Franchisor Background
Year Established: 1959
Franchising Since: 1963
Operating Units
Franchised Units |
1,435 |
89.7% |
Company-Owned Units |
164 |
10.3% |
Total Operating Units |
1,599 |
100% |
Geographic Distribution
USA |
1,599 |
93.2% |
In 50 States
|
Canada |
72 |
4.2% |
In 5 Provinces
|
International |
44 |
2.6% |
In 11 Foreign Countries
|
Total |
1,715 |
100% |
|
Multi-Unit Operators
Multi-Unit Operators |
171 |
Franchises Owned by Multi-Unit Operators |
1,446 |
North American Unit Density
Density |
Units |
California |
340 |
Texas |
173 |
Florida |
120 |
Registered in the following Registration States
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia
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Support and Training
General Information
IFA Member |
Yes |
CFA Member |
No |
Franchisee Association? |
Yes, is a member |
Size of Corporate Staff |
250 |
Site Selection Assistance |
Yes |
Lease Negotiation Assistance |
Yes |
Financial Assistance |
Yes, Indirect |
Marketing Support
Co-Op Advertising |
Yes |
National Advertising |
Yes |
Regional Advertising |
Yes |
Local Advertising |
Yes |
Marketing Materials |
Coupons/Rebates, Direct Mailers, Radio Ads, Television Ads
|
Additional Services: |
Grand Opening, In-House Marketing, Marketing Research, Newsletter, Press Releases
|
Ongoing Support
Central Data Processing |
N/A |
Central Purchasing |
N/A |
Field Operation Evaluation |
Included |
Field Training |
Included |
Initial Store Opening |
Yes, at additional cost |
Inventory Control |
N/A |
Franchisee Newsletter |
Included |
Regional or National Meetings |
Included |
800 Telephone Hotline |
Included |
Training
At the nearest certified training restaurant |
10 - 13 Weeks |
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Financial Requirements
Investment
Minimum Net Worth |
$1M |
Cash Investment |
$500K |
Total Investment |
$1,228.6-2,421.2K |
Average Total Investment |
$1.8MM |
Fees
Initial Franchise Fee |
$40K |
Average Franchise Fee |
N/A |
On-Going Royalty |
4.5-6.5% |
Average Royalty |
6% |
Advertising Fee |
1-3% |
Site Information and Requirements
Average Number of Full-Time Employees |
50 |
Average Number of Part-Time Employees |
25 |
Space Needs (in square feet) |
4,550
|
Preferred Site Types |
Free Standing Building, Storefront, Regional Mall
|
Other Site Types Allowed |
Hotels, Conversions, Endcap |
Encourages Conversions |
Yes |
Item 19 (Earnings Claim) Provided? |
Yes |
Listed in the SBA Registry? |
Yes |
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Franchisee Qualifications
Financial Net Worth |
5 |
General Business Experience |
5 |
Specific Industry Experience |
5 |
Formal Education |
3 |
Psychological Profile |
1 |
Personal Interviews |
5 |
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Terms of Contract
Term of Initial Contract |
20 |
Term of Renewal Period |
10 or 20 |
Passive Ownership? |
Allowed, but discouraged |
Area Development Agreements? |
Yes, for 0 years
|
Sub-Franchisor Contracts? |
No |
Franchisees Allowed to Expand Within Territory? |
Yes |
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Expansion Plans
Projected New Units Over Next 12 Months |
36 |
USA |
Yes, All United States |
Canada |
Yes, All Canada |
Overseas |
Yes, India, China, UK, Carib, C Amer |
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