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Coldwell Banker Real Estate

For 106 years, the COLDWELL BANKER (TM) organization has been the premiere provider of full-service real estate. With approximately 3,100 independently and company owned and operated residential real estate offices with approximately 86,000 sales associates globally, the company is an industry leader

Franchisor Background

Year Established:

1906

Franchising Since:

1982

IFA Member

Operating Units:
Franchised Units:	3,508	82.9%
Company-Owned Units:	722	17.1%
	______	_____
Total Operating Units:	4,230	100%

Geographic Distribution:
U.S.:	2,903	82.8%	In 50 States
Canada:	0	0%	In 0 Canadian Provinces
International:	605	17.2%	In 19 Foreign Countries
	______	_____
Total:	3,508	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. California	208
2. Texas	148
3. New York	131

Registered in Following Registration States:

California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta

Financial Requirements

Investment:
Minimum Net Worth:	$25K
Cash Investment:	$
Total Investment:	$169-502K
Average Total Investment:	$331K

Fees:
Initial Franchise Fee:	$25K
Average Franchise Fee:	$19K
On-Going Royalty:	6%
Average Royalty:	6%
Advertising Fee:	2.5%

Average Number of Employees:

Varies Full-time, 0 Part-time

Space Needs (in square footage):

1,000

Preferred Sites:

Free-standing Building, Storefront, Strip Center

Other Sites:

Encourage Conversions?

Yes

Earnings Claims Provided?

Listed in the SBA Registry?

Support and Training

International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	100
Site Selection Assistance?	No
Lease Negotiation Assistance?	No
Financial Assistance?	No

Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees

Training:
1. Parsippany, NJ	4 Days
2. On-Site	1-2 Days
3. Internet	Varies

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	4
General Business Experience:	4
Specific Industry Experience:	5
Formal Education:	4
Psychological Profile:	4
Personal Interview(s):	4

Minority Representation

Units Owned by Minorities:
African-American:	N/A
Asian-American:	N/A
Hispanic:	N/A
Native American:	N/A
Other:	N/A
Specific Minority:	Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Not Allowed
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes

Expansion Plans

Projected New Units Over Next 12 months:

U.S.:	Yes, All United States
Canada:	Yes, All Canada
Overseas:	Yes, All Countries

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Franchisor Background

Year Established:

Franchising Since:

IFA Member

Operating Units:

Geographic Distribution:

North America: