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Qdoba Mexican Grill
Qdoba is chosen by the world's toughest restaurant critics: successful franchisees. We've attracted successful multi-unit franchisees from Papa John's, Burger King, Applebee's, Johnny Rockets', Hooters and Village Inn, as well as a former president of KFC and a former CEO of Church's and Rally's. Why? Qdoba has a unique position among its Fast Casual Mexican competitors. Qdoba has attractive sales-to-investment ratio. Qdoba has multiple years of double-digit same-store sales growth.
Franchisor Background
Year Established: 1995
Franchising Since: 1996
Operating Units:
Franchised Units: 333 64.8%
Company-Owned Units: 181 35.2%
______ _____
Total Operating Units: 514 100%
Geographic Distribution:
U.S.: 514 100% In 40 States
Canada: 0 0% In 0 Canadian Provinces
International: 0 0% In 0 Foreign Countries
______ _____
Total: 514 100%
North America:
States/Provinces with the largest number of operating units:
Density Units
1. Colorado 53 2. Michigan 26 3. Wisconsin 25
Registered in Following Registration States:
Financial Requirements
Investment:
Minimum Net Worth: $2MM
Cash Investment: $738K
Total Investment: $454-738K
Average Total Investment: $596K
Fees:
Initial Franchise Fee: $30K
Average Franchise Fee: $30K
On-Going Royalty: 5%
Average Royalty: 5%
Advertising Fee: 0.8%
Average Number of Employees: 10 Full-time, 5 Part-time
Space Needs (in square footage): 2,300
Preferred Sites: Free-standing Building, Strip Center
Other Sites: Non-traditional
Encourage Conversions? Not Applicable
Earnings Claims Provided? No
Listed in the SBA Registry? No
Support and Training
International Franchise Association: No
Canadian Franchise Association: No
Franchisee Association/Member: No
Size of Corporate Staff: 109
Site Selection Assistance? Yes
Lease Negotiation Assistance? Yes
Financial Assistance? No
Marketing Support:
Co-Op Advertising: No
National Advertising: No
Regional Advertising: No
Local Advertising: No
Marketing Materials: None Specified
Additional Services: None Specified
Other Marketing Support: None Specified
On-Going Support:
Central Data Processing: Not Applicable
Central Purchasing: Not Applicable
Field Operation Evaluation: Included in Fees
Field Training: Included in Fees
Initial Store Opening: Included in Fees
Inventory Control: Not Applicable
Franchisee Newsletter: Included in Fees
Regional or National Meetings: Included in Fees
800 Telephone Hotline: Included in Fees
Training:
1. Franchise Orientation in Wheat Ridge, CO 2 Days 2. Operator + 2 Addtl Mgmt. in Denver, CO 4 Weeks
Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth: 3
General Business Experience: 3
Specific Industry Experience: 3
Formal Education: 3
Psychological Profile: 3
Personal Interview(s): 3
Minority Representation
Units Owned by Minorities:
African-American: N/A
Asian-American: N/A
Hispanic: N/A
Native American: N/A
Other: N/A
Specific Minority: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Terms of Contract
Term of Initial Contract: 10 Year(s)
Term of Renewal Period: 10 Year(s)
Passive Ownership: Allowed, But Discouraged
Area Development Agreements? Yes, for 0 Year(s)
Sub-Franchising Contracts? No
Franchisees Allowed to Expand Within Territory? Yes
Expansion Plans
Projected New Units Over Next 12 months: 90
U.S.: Yes, All but AK, IN, NC, ND, SC, WI
Canada: No
Overseas: No