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Shoebox New York
 

Since 1954, Shoebox New York has been New York's top multi-branded women's retailer for luxury and designer footwear, handbags & accessories. Shoebox New York's reputation is built on its vast product assortment & trend-setting styles, offering women the latest fashions from top European & American designers. Shoebox New York's exceptional product offering, personalized customer experience & trendy new store design have gained a dedicated following of sophisticated women worldwide.

Franchisor Background

Year Established:

  1954

Franchising Since:

  2008

Operating Units:

Franchised Units:8 100%  
Company-Owned Units:0 0%  
 ______ _____  
Total Operating Units:8 100%  
 

Geographic Distribution:

U.S.:8 100% In 2 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:8 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Florida1
2. New York7

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta

Financial Requirements

Investment:

Minimum Net Worth:$350,000
Cash Investment:$150,000
Total Investment:$391-840K
Average Total Investment:$616K
 

Fees:

Initial Franchise Fee:$39,900
Average Franchise Fee:$40K
On-Going Royalty:5%
Average Royalty:5%
Advertising Fee:2%

Average Number of Employees:

   10 Full-time, 5 Part-time

Space Needs (in square footage):

   1000-2000

Preferred Sites:

   Free-standing Building, Storefront, Strip Center

Other Sites:

  

Encourage Conversions?

   Not Applicable

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Not a Member
Size of Corporate Staff:135
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:Yes
Regional Advertising:Yes
Local Advertising:Yes
Marketing Materials:Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Included in Fees
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Atlanta, GA
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:5
General Business Experience:5
Specific Industry Experience:4
Formal Education:4
Psychological Profile:4
Personal Interview(s):3

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:5 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?Yes, for 10 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   70
U.S.:Yes
Canada:Yes
Overseas:Yes
 
 
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